Apple’s long-term plan for keeping iPhone ‘King of All Smartphones’ and increasing market share

“Clearly the iPhone is a phenomenal success, so it begs the question of what Apple will do to keep the iconic device in the top spot as king of the smartphones. The answer: lower the price, add more functionality, expand access overseas and pack any future models with software that has a wow-factor,” Michelle Megna reports for InternetNews.

“This roadmap for where the iPhone is headed comes from applied technology analyst Yair Reiner of Oppenheimer & Co., who told InternetNews.com that’s what top Apple executives, including CFO Peter Oppenheimer, relayed to him during a recent meeting,” Megna reports. “‘There’s a lot of room to grow market share, and Apple says the way to do that is by adding value in a number of ways. One is by lowering prices. Then, by adding more functionality. They’ve always used a combination of these two levers in their portfolio. And there’s more runway in terms of geographical extension, and by that, I think they’re passively acknowledging that China, with its population, might be a good target,’ said Reiner.”

Megna reports, “He said he interprets what Apple execs said as meaning that any future iterations of the iPhone would have comprehensive feature sets. ‘I think if we can read into Apple’s statement, what we can say is any segmentation of the iPhone is not going to involve any kind of simple voice device. Whatever they issue, it would have a full-blown operating system.'”

Full article here.

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