RUMOR: AT&T considering $10 price cut on Apple iPhone’s monthly service fee

“AT&T is considering a $10 price cut for the iPhone’s monthly service plan when Apple introduces the newest version of the phone next month,” Scott Moritz “reports” for

“There is a ‘strong possibility’ that AT&T will drop the entry-level price to $59 from $69, says Cote Collaborative analyst Michael Cote, an industry pricing strategist. The announcement, he said, will probably accompany the launch of the new iPhone on June 8, during Apple’s World Wide Developers Conference,” Moritz “reports.”

“Price cuts have always helped juice Apple iPhone sales, and if AT&T can convert more modest spenders to iPhone owners, both AT&T and Apple would be happy… The lower-entry $59 price would trim 14% off the existing cost of the service plan, reducing the cost of a two-year contract by $240,” Moritz “reports.” “The current price of an iPhone including a two-year AT&T contract is a hefty $1,880.”

MacDailyNews Take: It’s not “hefty” for what you get and for what the iPhone can do. That said, any price cuts are always welcome, of course.

Full article – not recommended beyond what we’ve excerpted abovehere.

MacDailyNews Take: With, and Moritz in particular, beware the hidden agenda. Artificially setting up companies for manufactured falls always seems to be within the realm of possibility.’s and Moritz’s reputations, or lack thereof, precede them. Now, if not the case, then wonderful! $10 off per month will likely offset some or all of the cost of the new hardware that Mortiz says Apple will debut next month and maybe even help sell more iPhones to Wal-Mart shoppers. And, BTW, may we finally have our tethering – and at a reasonable price – now, too, AT&T? Pretty please?

[Thanks to MacDailyNews Reader “JES42” for the heads up.]

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