Forbes: Apple’s interest in gaming isn’t casual

“Apple appears to be preparing an all-out assault on the handheld gaming market, moving to snap up gaming industry insiders from Microsoft to go with its growing team of graphics-chip specialists,” Brian Caulfield reports for Forbes.

“News that Apple has poached Richard Teversham from Microsoft’s Xbox business this week is only the latest sign Apple has gotten serious about the gaming business,” Caulfield reports.

“Earlier this week Apple hired Bob Drebin, chief technologist at Advanced Micro Device’s graphics group and the creator of the Nintendo Gamecube’s graphics processor,” Caulfield reports. “That move came as IBM ( IBM – news – people ) chip designer Mark Papermaster began his role as head of Apple’s iPod business last month.”

“Apple is also putting some of its huge pile of cash into semiconductor technology. In December, Apple purchased 3.6% of U.K.-based ImagInation, licensing its PowerVR graphics technology. And last year Apple purchased processor designer PA Semi for $378 million,” Caulfield reports.

MacDailyNews Note: $278 million, Brian. As you yourself reported last year.

Caulfield continues, “Talk to a few of the thousands of developers who have flocked to build software for Apple’s iPhone since last year and they’ll say that Apple’s instructions have always been very clear: Build your applications so that they’re compatible with different screen resolutions and screen sizes. ‘Apple has told us from the beginning to be sure to write our new software in a way that will accommodate different resolutions and screen sizes,’ Tapulus Chief Executive Bart Decrem says.”

“Translation: Today’s iPhone applications will be appearing on bigger, sharper displays sometime in the future,” Caulfield reports. “And those developers are building applications that are wildly different from the quick and casual games that have appeared on mobile phones in the past.”

Full article here.

[Thanks to MacDailyNews Reader “JES42” for the heads up.]

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