“Determined to grow its share of the personal computer market during the worst economic climate in its corporate history, Apple is tailoring changes to a pair of its offerings that will help drive down prices of some of the most popular Macs,” Kasper Jade reports for AppleInsider.
“Apple’s move towards more affordable Macs… is an interim solution to combat the proliferation of budget notebooks — often called netbooks — until the company is ready to introduce its own take on the market in the much rumored Newton-like web tablet, a project which is taking considerably longer to complete than once anticipated,” Jade reports.
“Consumers in the coming months can look forward to more affordable versions of both the 13-inch MacBook and iMac, according to people who’ve proven extremely reliable in predicting Apple’s future business directions,” Jade reports.
“Exact pricing is unclear or still undetermined at this time… It’s believed that the first batch of more affordable Macs could turn up as early as this spring as part of a restructured MacBook line,” Jade reports.
Full article here.