Average PC selling prices drop sharply due to cheap netbooks, cutting box assemblers’ revenues

“Sales for Apple’s competitors are being driven by the explosion of interest in low-cost netbooks — not just among penny-pinching consumers, but in the professional and education markets as well,” Philip Elmer-DeWitt reports for Fortune.

“As result, Gartner estimates that average selling prices (ASPs) for computers sold in the first quarter may have fallen as much as 20% across the board — cutting sharply into PC makers’ revenues,” Elmer-DeWitt reports.

“Except at Apple… Its margins and gross revenue are likely to have held up better than any of its competitors,” Elmer-DeWitt reports.

Full article here.

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