Nintendo and Sony ‘freaking out’ over Apple’s iPhone, iPod touch platform

“If you go and do something like found Electronic Arts, which then goes on to be one of the dominant forces in video games worldwide, people tend to take notice of things you say,” Darrell Etherington reports for The Apple Blog.

“Yesterday in an interview with Venture Beat’s Dean Takahashi, Trip Hawkins, EA founder and current Digital Chocolate executive, said that Nintendo and Sony are probably “freaking out” over the rampant success of the iPhone as a gaming platform,” Etherington reports.

The iPhone is by far our most effective platform. We make as much money with these games on one device as we do putting a game on 100 different cell phone platforms. Between the iPod touch and the iPhone, I think the platform is freaking out Sony and Nintendo.

Etherington reports, “So it comes down to a question of investment vs. return, as does any sound business decision, gaming industry or not. If Apple can tip the scales sufficiently in their favor, the repercussions for the gaming industry could be immense.”

Full article here.

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