“How much do teens love Apple products? About as much as possible, according to new data from Piper Jaffray analyst Gene Munster,” Eric Savitz blogs for Barron’s.
Savitz reports, “In a research note, Munster reports that his 17th bi-annual teen survey of the buying patterns and preference of 600 teenagers found that enthusiasm continues to run high for Apple gear:”
• 16% of students surveyed expect to buy an iPhone in the next 6 months.
• 8% already own one, up from 6% a year ago.
• iPod market share in the survey group is 86%, up from 84% 6 months ago.
• Of the 40% of students who legally purchase music online, 97% use iTunes, up from 81% a year ago.
Savitz reports, “The bottom line, Munster says, is that Apple’s dominance in the consumer electronics and online music markets ‘is going seemingly unchecked.'”
Full article here.
