Analyst Munster: Teens absolutely adore Apple products

“How much do teens love Apple products? About as much as possible, according to new data from Piper Jaffray analyst Gene Munster,” Eric Savitz blogs for Barron’s.

Savitz reports, “In a research note, Munster reports that his 17th bi-annual teen survey of the buying patterns and preference of 600 teenagers found that enthusiasm continues to run high for Apple gear:”

• 16% of students surveyed expect to buy an iPhone in the next 6 months.
• 8% already own one, up from 6% a year ago.
• iPod market share in the survey group is 86%, up from 84% 6 months ago.
• Of the 40% of students who legally purchase music online, 97% use iTunes, up from 81% a year ago.

Savitz reports, “The bottom line, Munster says, is that Apple’s dominance in the consumer electronics and online music markets ‘is going seemingly unchecked.'”

Full article here.

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