NPD: Apple’s 3G iPod shuffle sales surge 51 percent; iPod touch remains top seller by far

“Sales of Apple’s most affordable iPod shot up more than 50 percent a week after the company unveiled new, more compact models that shift the push controls from the player itself to the included pair of earphones,” Sam Oliver reports for AppleInsider.

“Barclay’s analyst Ben Reitzes relayed via a report earlier this week data from market research firm NPD showing that sales of iPod shuffles grew 51 percent the week of March 21st, the first full week the third-generation players were on the market. Sales continued to gain momentum the following week, rising another 10 percent,” Oliver reports.

“Retizes notes that while NPD data factors in sales at Apple retail stores, it doesn’t include sales from the company’s online store or any iPod distribution points outside the United States,” Oliver reports.

“The 8GB and 16GB iPod touch, along with the 120GB iPod Classic, are by far the company’s best selling players by volume since the start of the year,” Oliver reports.

Full article, with an excellent iPod unit sales distribution chart that provides a visual breakdown of Apple’s weekly iPod sales mix by model and price point, here.

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