With new desktop lineup, Apple’s ‘insanely great!’ Macs now ‘insanely affordable!’

“This morning Apple refreshed its desktop line, announcing a new Nehalem-based Mac Pro, a more robust Mac mini and four new iMacs, among them, three with 24-inch screens,” John Paczkowski reports for AllThingsD.

“All three lines boast fundamental enhancements, but also more affordable prices–a feature Apple touted in its marketing materials the way it would a new technology,” Paczkowski reports. “Consider this pull quote from Apple COO Tim Cook: ‘Our flagship 24-inch iMac with twice the memory and twice the storage is now available for just $1,499. The Mac mini is not only our most affordable Mac, it’s also the world’s most energy efficient desktop computer.’ And this one from Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing: ‘The new Mac Pro is a significant upgrade and starts at $300 less than before.'”

Paczkowski reports, “[That’s] an interesting change from Apple’s standard marketing language, which typically holds its new machines up as ‘the most incredible desktop computer we’ve ever made’ or ‘our fastest, biggest and brightest’ or ‘the workstation Mac users have been dreaming about.””

Paczkowski reports, “These days, Apple’s new Macs are not simply faster and shinier, they’re a bargain as well. ‘Insanely great!’ has become ‘insanely affordable!'”

Full article here.

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