Apple doesn’t even need to show up to dominate Mobile World Congress 2009 with iPhone

“While reports have suggested that Apple may attend next year’s CES to ‘sit amongst its competition’ in consumer electronics, the company has elected not to attend the GSMA Mobile World Congress being held in Barcelona this week. That hasn’t stopped the iPhone from dominating talk at the mobile conference,” Prince McLean reports for AppleInsider.

“Journalists seem to find it hard to cover any news coming out of the event without mentioning Apple’s smartphone by name as a point of reference, even when the announcements seemingly have nothing to do with Apple,” McLean reports.

“The Mobile World Congress seems to serve as a worldwide report card outlining how well the iPhone’s competitors are doing in their efforts to catch up to Apple,” McLean reports.

“Apple’s conspicuous absence from the annual mobile conference should come as no surprise… With the third major revision to the iPhone expected in June, any announcements made this week by Apple would likely result in only dampening interest in the current model while robbing the company of any element of surprise once the next revision is ready to hit the market. Apple’s dramatic releases provide the company with surges of attention right when it helps the company most,” McLean reports.

Full article here.

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