Apple is currently conducting an online survey, open to recent Apple TV purchasers.
Questions include:
Your feedback is important to us! In an effort to improve Apple TV we are conducting this brief survey. Your responses will remain confidential, your identity will remain anonymous, and the results will only be reported in aggregate. To begin, simply answer the question below. The survey should take no more than a few minutes of your time.
• Which of the following ranges includes your age?
– Under 15 years of age
– 15 to 17
– 18 to 24
– 25 to 34
– 35 to 44
– 45 to 54
– 55 to 65
– 66 or older
• Do you or does anyone in your household work for any of the following types of businesses?
– A marketing, marketing research or public relations company
– A company that manufactures, sells, distributes, or markets computer hardware
– A company that manufactures, sells, distributes, or markets computer software
– None of the above
• What model of Apple TV have you recently purchased?
– 40 GB
– 160 GB
– I did not purchase an Apple TV
• If you could change one thing about your Apple TV, what would that be?
• Which of these devices, if any, do you have in your household?
(Check all that apply)
– Blu-ray player
– DVD player
– Digital Video Recorder (DVR)
– GameCube
– PlayStation 2
– PlayStation 3
– TiVo
– Xbox
– Xbox 360
– Wii
– Other
– None of the above
• How many movies do you rent per month from any source (including stores, online, etc.)?
• How do you rent movies?
(Check all that apply)
– Amazon Unbox
– Apple TV
– Blockbuster online
– Blockbuster store
– Cable/satellite TV
– iTunes
– Netflix DVD rental by mail
– Netflix Streaming Box
– VUDU
– Xbox 360 Live
– Local video store
– Other internet rentals
– Other mail rental order
– Other
• How many movies do you buy per month from any source (including stores, online, etc.)?
• Where do you buy movies?
(Check all that apply)
– WalMart store
– Target store
– Local video store
– Other physical retail store
– Amazon
– iTunes
– Other online store
– Other
The following questions are for classification purposes only.
• Are you…?
– Male
– Female
• Which of the following best describes your current household composition?
– A single person living alone
– A single-parent family with AT LEAST ONE child under 18 who lives at home
– A family with NO children under 18 living at home
– A family with AT LEAST ONE child under 18 who lives at home
– A household made up entirely of adults who are not related (for example, roommates)
– Prefer not to say
• Which of the following best describes your current employment status?
– Employed full time
– Employed part time
– Self employed/freelancer
– Student
– Retired
– Homemaker
– Not currently employed
• What is your occupation?
– 3-D animation and effects professional
– Accountant
– Advertising/marketing/marketing communications
– Architect
– Assistant
– Business Consulting
– Civil, mechanical or electrical engineer
– College/university faculty/administrator
– Desktop publisher/prepress
– Doctor
– Graphic artist/designer/photographer
– Head of Information Technology/IT
– IT Consulting
– K-12 teacher/administrator
– Lawyer
– Music and audio professional
– Office manager
– Other IT professional
– Retailer and Realtor
– Sales/sales management
– Scientist/researcher
– Small business owner
– Software engineering
– Video editing or production
– Web developer/designer/webmaster
– Writer, author and/or journalist
– Other
• Which of the following best describes your annual household income before taxes?
– Less than $25,000
– $25,000 to less than $50,000
– $50,000 to less than $75,000
– $75,000 to less than $100,000
– $100,000 to less than $125,000
– $125,000 to less than $150,000
– $150,000 or more
– Prefer not to respond
The survey, for recent Apple TV owners only, can be found here.
