Analyst: Apple has designs on the television market

“Apple is developing a television set that will transform home entertainment by playing films or TV shows straight from the internet, according to a report,” Martin Hickman reports for The Independent.

“A technology pundit with a US finance house said that the inventive firm would launch a stylish premium television with a Digital Video Recorder (DVR), allowing people to record and download content without a DVD player or set-top box,” Hickman reports.

“‘We expect Apple to design a connected television over the next two years (launching by 2011) with DVR functionality built in,’ predicted Gene Munster, of American investment firm Piper Jaffray,” Hickman reports.

“Moving into TV production would be a logical next step for Apple chief executive Steve Jobs, who has diversified the company away from its origins as a manufacturer of home computers in recent years,” Hickman opines.

Hickman reports, “Mike Butcher, editor of UK TechCrunch website, said that an Apple TV set made perfect sense. ‘I think it’s very likely’ …Enthused Mr Munster, ‘With the use of a CableCARD for digital HD TV signal, Apple could effectively replace the home entertainment system (including a music stereo, cable box, Blu-ray/DVD player, and gaming console) with an all-in-one Apple television.'”

Full article here.

MacDailyNews Take: At the very least, we’ll need confirmation from the Wawa sandwich man before we believe this one.

[Thanks to MacDailyNews Reader “Marc” for the heads up.]

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