Piper Jaffray’s Gene Munster issued a report to clients shortly before noon Thursday with predictions regarding Apple TV.
Philip Elmer-DeWitt has summed it up via bullet points for Fortune:
• While Apple downplays the possibility, we expect the company to design a connected television over the next two years (launching in 2011).
• Separately, and in line with published reports, we expect updates to the Apple TV hardware with TV DVR functionality in the next nine months.
• We are modeling for Apple to sell 6.6m Apple TVs in CY09, which assumes a continuation of the y/y growth rate of 3x seen in the Dec-08 quarter.
• If Apple introduces new hardware in CY09 our estimates could be conservative; every 1m units sold adds $0.03 to our CY09 EPS estimate.
Tons more in the full article – recommended – here.
[Thanks to MacDailyNews Readers “JES42” and “iWill” for the heads up.]
