The Orlando Sentinel’s Etan Horowitz interviews Joel Comm, an Internet entrepreneur, the author of a book on Google AdSense and a forthcoming one on Twitter, and also the creator of “iFart Mobile,” a 99-cent iPhone and iPod touch application that generates fart noises.
Question: What is the iFart Mobile iPhone application that you created?
Answer: It’s an electronic entertainment or sound machine. It produces flatulence noises. There are a number you can select from. Each has their own name and you push the button to fart now and it makes the sound. We built in a few other interesting features like the sneak attack which you can set to go off after a certain number of seconds or minutes. And the security fart, which when you put the phone down after five seconds, it goes into alarm mode and if anybody picks the phone up, and it detects motion, then it lets off the designated sound. We also included fart a friend, which lets you e-mail a selected sound to another e-mail address. And then there is the ‘record a fart,’ which lets you add a custom sound to the selection wheel.
Q: Why did you make it?
A: As soon as Apple announced they would release a software development kit, we knew we had to develop iPhone applications. I knew this device would be the definitive handheld computer. I pulled my executive team to the conference room and we went to the whiteboard and started writing down all kinds of ideas. None of us can remember who came up with the idea of a fart machine, but we just cracked up when we thought about it and said ‘we have to develop this.’ That was it. A bunch of grown men allowing their inner 12-year-old to express themselves. We knew it would sell.
Q: You have sold more than 350,000 copies of the 99 cent-app and for a few weeks it was the most downloaded program in the iTunes App Store. Why has it sold so well?
A: It’s a subject matter that never goes out of style. If you go back to Shakespeare you can find lines about flatulence in his writing. It’s something that everyone can identify with.
Vvia Apple’s iTunes App Store: iFart Mobile ($0.99).