CNET’s Reisinger: Windows 7 will push Apple’s Mac market share back down to pre-Vista levels

“As a new Microsoft operating system starts making its way to store shelves, it’s incumbent upon us to forecast its expected impact. And after downloading the Windows 7 beta and immersing myself in its environment, I think I can say, both as a Mac user (I’m writing this on my iMac) and what some may call an Apple nut (I own just about every Apple product released over the past five years), Windows 7 will not only stymie Mac OS X’s growth, it will push Apple’s market share back down to pre-Vista levels,” Don Reisinger writes for CNET.

“Even though it’s only in beta testing, and there are still quite a few months left for Microsoft to screw things up, Windows 7 is easily one of the best operating systems I’ve ever used. Driver support is outstanding, and performing basic tasks on a 3-year old, homemade Windows box was delightfully fast. User Account Control was barely seen, and the operating system’s redesign, though obviously taking pointers from Mac OS X, made using Windows much easier than in previous iterations. Simply put, the experience was delightful,” Reisinger writes.

“That ‘satisfaction factor’ will enable Windows 7 to capture some of Mac OS X’s market share. For the first time in recent memory, the new Microsoft OS will appeal to consumers who want a better experience, companies that want reliable software without breaking the bank, and vendors that want their customers to be happy. That didn’t happen with Vista, which forced many to switch to Mac OS X, but I think that it will happen with Windows 7,” Reisinger writes.

“Now, I know some of you are thinking that the damage has already been done that Mac converts will never look at a Windows machine again. I’m sure that a large percentage of Mac users would probably agree with that sentiment right now. But I’m a firm believer that if people use a particular operating system at work and like using it, they’ll bring it into the home,” Reisinger writes.

“It’s the average consumer–the person who doesn’t follow the tech world, doesn’t know why so many people hate Microsoft, doesn’t understand the basic difference between Mac OS X and Windows, and simply doesn’t care about tech, as long as it works–who will consider the alternatives. She will read about Windows 7 on sites like this, examine the price differences between a MacBook Pro and the latest-and-greatest Hewlett-Packard notebook, use Windows 7 at work, and then pick Microsoft’s product over Apple’s up for personal use,” Reisinger writes.

“As a person who performs almost every computing task on a Mac and tells anyone who will listen that at this point, the average consumer should be using a Mac instead of a Windows machine because of security and usability, I’m starting to prep myself for the single moment that I thought would never come: I’ll be using a Windows 7 machine as my main computer and telling anyone who will listen that, believe it or not, using the latest Microsoft operating system really is worth it,” Reisinger writes. “Now excuse me while I go outside to take some pictures of those pigs flying around my house.”

Full article here.

MacDailyNews Take: We’d wait to see a Snow Leopard before snapping any flying pig photos (or judgments), Don. Especially since we heard much the same type of stuff during Vista’s development, too. Historically, Microsoft has never been particularly adept at copying; they’re always at least a little off and usually much worse. From what we’ve seen from reputable sources, Windows 7 is not much more than a Vista Service Pack with a different name on the box.

That said, competition is good and Apple does not require Microsoft to suck in order to sell Macs. Macs are perfectly capable of selling on their own merits. Plus, the fact that only Apple Macs can run all of the world’s OSes/software natively and/or via fast virtualization while routinely earning the highest satisfaction ratings can only help sales – especially in a time when people are likely to be looking for sound investments in products that will give them the most flexibility and value for their hard-earned dollars.

[Thanks to MacDailyNews Readers “The_Wzrd,” “Beowulf,” and “BD” for the heads up.]


  1. @MacMidget
    ‘ Kind of strange that a man who, if you read his words, bangs out every keystroke out on a Mac. There not a mention of his preference for the Mac anywhere in the article. I smell a fsking rat. ‘

    1:) “As a person who performs almost every computing task on a Mac and tells anyone who will listen that at this point, the average consumer should be using a Mac instead of a Windows machine because of security and usability…”

    2:) “I think I can say, both as a Mac user (I’m writing this on my iMac) and what some may call an Apple nut (I own just about every Apple product released over the past five years),…”

    Which article did you read???
    I’m not saying I give the article credibility …he’s talking about a stripped down beta version- (pre-bloat)– but he wrote what he wrote.

    We’ve all heard this before- from Windows3.0 > Vista- In the end, it’s the same issue. MS has bolted on security to it’s OS, OS X with it’s BSD foundation, was built with security as it’s core.

  2. Well, being that I’ve used the beta of 7 in Fusion on my MBP, I can say that it’ll be a hell of a lot better than Vista. Yeah, it may just be Vista SP3 (SP2 is in beta now), but, it probably won’t have the sea change market fluctuations that the person is prophecizing. (SP?)

    7 looks good in beta and it’s faster/smaller than Vista could ever dream, but, as noted MS has plenty of time to fuck it up.

    That being said, I’ll buy Snow Leopard and steal 7 from work. Because MS is still MS and they don’t deserve my money.

  3. Windows is on the wain. Windows 7 (Vista 2.0) will not change that fact. Microsoft is more concerned with being Google then with stopping Apple’s advance into the PC market.
    By the time Microsoft shovels all of the Live Integration crap into Windows 7 and turns all the DRM Protections back on just before shipping Windows 7 will be so bloated, again that there is every change that yes, pigs will stand a better chance of flying then Windows 7. Then they’d be the OEM’s Shovelware parade that takes place so, by the time the endusers start to get Windows 7 on their systems a clean but, old XP OS installed on their shiny new system will be a joy.
    Yes, Apple never stands still and Microsoft hype for Windows 7 now will be short lived and users today (techie or not) understand that Microsoft isn’t the or even a leader in OS innovations and PC Vendors and Microsoft can’t hold a candle to Apple Customer satisfaction ratings. The only direction Apple’s Market-share is headed is up Windows 7 will not effect that trend.
    As they say Windows 7 is too little, too late, to change the market.

  4. @iLuvMyMacs

    “@MacMidget … Which article did you read???”

    He’s referring to an earlier hit-piece Reisinger did on Linux. It was about a Linux machine on offer at Walmart. That’s the piece in which Reisinger – apparently – doesn’t have much to say about Macs. I just looked it up for interest:;txt

    MacMidget is right. Our friend R only mentions OS X once in passing in the article:

    “simply doesn’t offer the kind of mass-market appeal Windows and Mac OS X do …”

  5. MDN take: “We’d wait to see a Snow Leopard before snapping any flying pig photos (or judgments)” Why so defensive? I expect even today’s Leopard will put Windows 7 to shame, and that’s before the first virus brings 7 to its knees. Snow Leopard will just magnify the beat-down.

  6. This guy is just a Windows user that reluctantly embraced the Mac because he couldn’t get any real work done with his PC and Vista. And now that there is a Vista lite version that allows him to get some work done, he’s more than willing to return to under the rock from which he came. Nothing new, and I’m sure we’ll see more articles like this as Windows 7 nears release. MS has deep pockets and a serious image problem that needs to be repaired. It’s up to the consumers to figure it out. You’d think it would be easy in the Information Age, but I guess it depends on where that information is coming from. If you control the media, you control the masses. ’nuff said.

  7. Microsoft invented the Turd…errrr….the Zune. All the celebrities loved it and honoured it at a special presentation at the Hollywood Bowl. Flush with success, Microsoft brings you Turd II…errrrr….Windows 7. Coming soon to a bathroom nearest you!.

  8. From the earlier article MacMidget found:

    “Instead of command line, the average person wants a mouse and keyboard.”

    Heh? How do you use the command-line without a keyboard. Telepathy or something.

    Reisinger must think his readers are dim if they’ll swallow that. He really think he can persuade them that they might not get a mouse or a keyboard if they don’t buy a machine with Windows on? Good luck with that. I doubt even CNet readers are as dim as that.

  9. The flaw in this thinking is that users who have switched to Mac will switch back to Windows. That doesn’t make much sense. Many Windows users switched to Mac because Windows was a bad experience and the Mac seemed to be such a better experience (e.g., viruses, crashes, Vista). I am guessing that most weren’t bucking a trend in their office but were individual users. Windows 7 will probably not get them back just by being as good as Apple. And it might not get them back even if (big if) it were better than MacOS right away. The only reason for folks to switch back would be if something about the Mac sucked (e.g., price or software availability).
    Otherwise, people are going to stay with what they have (IMHO).

  10. Ever notice how these writers start off by saying “I’m a lifelong Mac user who started on the Mac Plus and I’ve had every Mac OS since then, but this new Windows 7 has completely changed my mind!”. It’s just as genuine as those guys who were saying last fall “I’ve been a lifelong Democratic and I voted straight party line in every election since Nixon, but that John McCain is the man I’m voting for this time!”.

    Just as hollow. Just as vapid. Just as FOS.

  11. Here’s his site:

    Links to all the publications he works for: The CNET Digital Home, IT World “Making It Personal” column, Computerworld, InformationWeek.

    It’d be interesting to read a few back articles and see what, if anything, he’s actually had to say about the Mac in the past.

    I might do if I get bored enough.

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