No Apple Retail Store for Washington D.C. anytime soon

“Attention local urban sophisticates! You will not be able to visit an Apple Store in the District of Columbia anytime soon!” Mike DeBonis blogs for Washinton City Paper

“That scoop comes courtesy of the underappreciated, under-Webbed Current newspapers, which explained in last week’s editions that plans for the District’s first Apple Store are held up in a thicket of regulatory approvals, from the Georgetown advisory neighborhood commission and the Old Georgetown Board,” DeBonis reports.

“Earlier this month, both bodies rejected Apple’s design—the third the company had submitted for the property at 1229 Wisconsin Ave. NW, a Georgetown storefront the company has owned for more than a year—because, as the Current’s Carol Buckley puts it, it ‘would not fit into Georgetown,'” DeBonis reports.

“The Current describes said design as such: “a glass first story with a solid stone upper facade punctuated by a large window shaped like Apple’s logo.” The Old Georgetown Board, charged with preserving historic preservation standards, ‘felt that the design turned the building into a billboard,’ according to a spokesperson. The ANC, charged with being parochial nitwits, raised concerns that the latest design was ‘too modern,'” DeBonis reports.

Full article here.

31 Comments

  1. Oh well. I guess DC residents will have to travel an whole mile and half across the Potomac to Clarendon or down to Pentagon City. Both very Metro-accessible unlike Georgetown.

    And ironically(?) the CAPTCHA word on this post is “distance”.

  2. Georgetown doesn’t deserve an Apple Store if this is how they’re going to treat Apple. Apple would be much better off putting a store in Dupont Circle/Gallery Place/Penn Quarter/Metro Center than Georgetown.

    What a shame…

  3. I’m sorry, . . . I have to go with Georgetown on this one. Preserving historic neighborhoods is a much under-appreciated need for this country. And shame on you dopes who don’t know that Georgetown is one of the oldest in the nation. It ranks with Boston, Philadelphia, Williamsburg, Nantucket and Annapolis, for eighteenth century homes and buildings.
    And correct me if I’m wrong, but wasn’t the first Apple Store the Clarendon location?

  4. Oh, . . . and I forgot to add that I’m a Baltimorean, and Baltimoreans generally have little love lost for the District, . . . but I still have to agree with them on this location. And even Baltimore doesn’t have a store in the city. However, I have at least five stores within an hour’s drive, including the Clarendon store. . . . I was standing in line when it opened.
    I believe Apple should trade this location for one in an actual business-centered neighborhood. It’s very true that Georgetown is a very difficult area to find parking.

  5. @ron
    Which city – that’s not supported by a state – has public schools worth writing home about? And DC has world-class private and pioneering charter schools. Armpit of America? That’s what people do who don’t understand what they’re mouthing off about say about anything they know nothing about – spew sensationalistic garbage. Just because others live in places the rest of re country – let alone world – will ever here about they shouldn’t try to take it out on us. Go plan on trapping that troublesome possum – we’ll get on with the business of bringing freedom and democracy to the rest of the world (LOL)!

  6. @ron

    Hey, calling Washington, DC the armpit of America is an insult to us New Jerseyans. Get it right!

    MW: Plan — as in, I plan to wake up and smell the fresh air tomorrow morning ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

  7. They just need to redesign the store to be “Ye Olde Apple Shoppe” and put the Geniuses in powdered wigs and dress the Concierge like a footman and the plan should sail right through.

  8. Been in DC area going on 30 years and Georgetown would be the last location to consider – too close to the easily accessible Clarendon store, no metro, no parking, too much congestion… Union Station, Gallery Place, baseball stadium, even Adams Morgan are much better locations than the stuck up, drunken traffic jam of Georgetown. Georgetown might have been “cool” ten years ago, now it’s just another dead neighborhood with it’s hand out. Perfect location for a Microsoft store front.

  9. Wow! There’s so much hate for DC here! Remember, regular people live in the city too, not just politicians and lobbyists. I love living in DC and have been a resident since 1987.

    But I will agree that the Georgetown neighborhood is a terrible location for an Apple store (and I am a Georgetown University alum who knows the area very well). Apple would be *much* better served by opening a store in GalleryPlace/Chinatown/Penn Quarter which has ridiculous amounts of foot traffic with all the museums, trendy restaurants, new shops, and new condos — not to mention the Verizon Center anchor that made all that prosperity happen. Apple lost an opportunity when AT&T;took over the Benneton space right above the Metro entrance, but it would work even better in the Urban Outfitters space on 7th Street nearby.

  10. @MacBliss
    Oh yeah — the first Apple store to open was the Tyson’s Corner store in northern Virginia (suburban DC). It may not be store #001 but, because it is on the East Coast, it opened a few hours before the Glendale, CA store.

  11. Apple, get a clue. Get a spot in the Crystal City mall and rake in the customers. Right on the Metro, good dining and sports bars just out the back door.

    Lease the Georgetown property to someone else for a few years until the membership of the Georgetown ANC and the Old Georgetown Board changes. Then build it.

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