“Apple has announced that Steve Jobs will not be doing the keynote at this year’s Macworld show, and that this will be the last year Apple attends the tradeshow that has been the venue for so many famous Steve Jobs keynotes,” Peter Burrows reports for BusinessWeek.
“Of course, the first thought goes to Jobs’ health. The company declined to comment directly as to whether this was the reason marketing chief Phil Schiller will be doing the keynote, instead of Jobs. Rather, spokesman Steve Dowling says that since ‘this will be our last year, it doesn’t make sense for us to make a major investment in a trade show that will we no longer be attending,'” Burrows reports.
“I pray that Jobs’ health is fine, but this reasoning isn’t very convincing. If there was ever a good trade show-related investment for a company, it’s Steve Jobs’ Macworld keynote. It pretty much guarantees headlines in major newspapers and business publication around the world, and has the added benefit of stealing the thunder from the throngs at the Consumer Electronics Show, often held the same week. Personally, I would think that Apple would have gone the other way: guarantee even more publicity by hyping the opportunity to see Jobs’ last Macworld performance,” Burrows reports.
“Of course, there could be a reason unrelated to cancer to explain why Jobs is leaving the keynote duties to Schiller: that it won’t be much of a show, in terms of product news… Either way, this is a very bad day for the tradeshow business,” Burrows reports. “I also wonder whether there is a far more practical reason for pulling out of Macworld. Rather than spend every December in a forced march to finish products and polish his presentation for the early January event, he and Apple’s employees may be able to actually enjoy the holiday season a bit. Let’s hope that’s the reason for Apple’s decision, and not anything to do with Jobs’ health.”
More in the full article here.