“There are many words that characterize Apple under the second reign of Steve Jobs: resurgent, exciting, innovative, successful. I’d add one more to that list: fearless,” John Siracusa writes for Ars Technica.
“Most large corporations are afraid of change. Successful product lines, business plans, and especially brands are milked for every penny. And when there’s nothing left, when the thing’s been beaten into the ground until not a single ounce of value remains, only then will corporations reluctantly move on,” Siracusa writes.
“Over the past decade, Apple has been using a different playbook. In Apple’s estimation, the best time to kill off a successful product or brand is “as soon as possible.” Dropping a winner means creating a new winner to replace it, and that’s exactly what Apple has decided it must do to be successful: create great new products again and again. Brand momentum, product inertia, and all the other naturally occurring forces in large corporations stand in the way of Apple’s execution of this plan,” Siracusa writes.
“This brings us, finally, inevitably, to yesterday’s Macworld Expo announcement… Though painful and jarring in the short term, these kinds of moves are a big part of what makes Apple great. While other companies are paralyzed with indecision, or cling relentlessly to what has worked in the past, or are seduced by sentimentality, Apple is busy murdering its darlings,” Siracusa writes.
Full article – highly recommended – here.
[Thanks to MacDailyNews Reader “MrMcLargeHuge” for the heads up.]
