“The news that Steve Jobs would not deliver the keynote at this year’s Macworld Expo in San Francisco next month was hardly a surprise to those of us covering this company,” Jim Goldman reports for CNBC.
“Rumors had been swirling for weeks that Jobs wouldn’t attend and when Macworld officials wouldn’t confirm his attendance, so close to the event itself, rumors only grew louder,” Goldman reports. “Also not a surprise: swirling rumors that Jobs was pulling out of the conference, the last Macworld, because of health concerns.”
Goldman reports, “I can tell you that sources inside the company tell me that Jobs’ decision was more about politics than his pancreas. Sources tell me that if Jobs for some reason was unable to perform any of his responsibilities as CEO because of health reasons, which would include the Macworld keynote, I should ‘rest assured that the board would let me know.'”
Goldman reports, “Apple has been trying to separate itself from Macworld for some time, preferring instead to host its own ‘special events’ a few times a year… The fact is, Apple hosting its own events gives the company complete and total control over its own message. More and more companies are leaving traditional trade shows in favor of enjoying the total spotlight at their own events.”
Goldman reports, “Steve Jobs is fine. It’s Macworld the expo that’s on its last legs.”
Full article here.