Apple’s eventful 2008: iPhone takes off, Mac sales surge, and Steve Jobs lives to tell about it

“While 2007 might have seemed like the year of the iPhone, Apple will probably look back on 2008 as the year it became a cell phone company,” Tom Krazit reports for CNET.

“The iPhone began the year as a gadget status symbol in four countries and ended the year as the world’s second-best-selling smartphone, putting Apple in perhaps the best financial shape in the tech industry as the world entered a severe economic downturn,” Krazit reports.

“Late in the year, Apple revealed just how much cash the iPhone was generating for its business, after a blowout quarter… the iPhone 3G outsold Research In Motion’s BlackBerry and all Windows Mobile phones in the third quarter of the year, and application downloads surged as developers threw resources into the platform,” Krazit reports.

Plus, “the Mac continued to make steady gains. Apple’s market share rose each quarter as it continued to gain converts and overhauled its notebook lineup in October,” Krazit reports. And, “even after all these years, few companies are making any progress derailing the iPod train. Apple’s greatest worry with the iPod these days is what to do next, which started to play out late in the year, as the company pitched the iPod Touch as a gaming device.”

“And finally, Apple CEO Steve Jobs survived the year, despite the attempts of various hedge funds and speculators to diagnose him with cancer based on his gaunt appearance at the Worldwide Developers Conference in June. Jobs eventually revealed that he had had surgery for a digestive issue related to his 2005 treatment for pancreatic cancer. Subsequent public events in the year, as well as a rare appearance on an Apple earnings call, dampened speculation regarding his health,” Krazit reports.

Full article here.


  1. Sally G. doesn’t know sh*t from Shinola, so don’t let her polish your shoes.

    (P.S. Sally G., have you looked at Dell’s market cap vs. a year ago? Way less than 50%, darling. How about good ol’ MSFT? Also 50% or thereabouts. So what’s your point, dear? Unless you’re investing in some equities the rest of us know nothing about, your portfolio is down about 50% TOO! Geez. As Bugs B. is wont to say, “What a maroon.”)

  2. @Jamie,
    “@Sally G.,

    You do know there’s a global recession happening, don’t you?”

    Yes she does….. That is why she is working from home for Microsoft Trolls bees us. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Just a thought.

  3. Apple makes wonderful technology products.

    Apple’s publicly traded shares are attractive to investors with different interests.

    With regard to companies whose shares have not suffered significant losses over the difficult year, Walmart shares are up more than 10% from one year ago and McDonalds are up a small percentage.

    I’d like to suggest people who enjoy Apple’s products and services and are often frustrated by the disconnect with the price of their publicly traded shares work to understand the different forces which affect the very different markets of consumer products and traded equities – honestly, your blood pressure will fall and you will sleep better.

  4. It is news that Apple has lost over 50% of its value.
    It is a fact.
    The article ignores it.

    None of you boys complaining about Sally G telling the truth about Apple stock dropping like a rock obviously own any Apple Stock.

  5. @Stock owner,

    “None of you boys complaining about Sally G telling the truth about Apple stock dropping like a rock obviously own any Apple Stock.”

    Can someone please buy this guy a clue?

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