“So, let’s assume that the stories are right (they seem pretty convincing) and that Wal-Mart stores will start selling Apple iPhones by the end of calendar 2008,” Eric Savitz blogs for Barron’s. “How many iPhones can Wal-Mart actually sell?”
“Piper Jaffray’s Gene Munster did some back-of-the-envelope math on that question and concluded that the answer is ‘a lot,'” Savitz reports.
“Here’s the way he approached it: Munster started with his current calendar ‘09 model of 45 million total iPhones,” Savitz reports. “(Let’s not argue right now if he’s too high; though certainly that estimate is a lot higher than many other analyst estimates.) He figures 30% of those will be sold in the U.S. – or 13.5 million – and that one third of those, or 4.5 million, will be sold in U.S. Apple retail stores.”
Full article here.