“When Steve Jobs came back [to Apple], one of the first things he did was run a razor over the product lines, to make them easy to differentiate and easy to choose between,”Mark Webster blogs or The New Zealand Herald.
Now, “Microsoft is looking increasingly like Apple did in the mid ’90s. Which version of Vista would you like? Have fun choosing,” Webster writes. “Another factor may be security. Despite the half-decade struggle by Microsoft to protect Windows against malicious software, it’s spreading faster than ever. The New York Times says “As more business and social life has moved onto the Web, criminals thriving on an underground economy of credit card thefts, bank fraud and other scams rob computer users of an estimated $100 billion a year… There has been a 43 percent jump in malware removed from Windows computers just in the last half year. This is according to Microsoft’s own monitoring.”
Webster writes, “Microsoft’s latest ad campaigns were supposed to seize the initiative from Apple but they don’t look to have succeeded. Despite hiring maverick ad firm Crispin Porter & Bogusky (whose principles are Mac users, by the way) to run the campaign, it doesn’t seem to have made much impact. The agency’s latest idea is … ‘softwear.’ It’s T-shirts, geddit? Microsoft T-shirts. ‘Soft wear’. To me, that smacks of desperation. Where’s that razor when you need it?”
Full article here.
Microsoft ought to try selling Emperor Gates’ clothes instead; they’re still new, never been worn, and they’d generate 100% pure profit.