“The headlines screamed all weekend long: The Apple iPhone was coming to Wal-Mart, likely before Christmas, and at the family and recession friendly new price-point of $99. Great story, if it were true,” Jim Goldman reports for CNBC.
Goldman continues, “That $99 price point is a pipe dream. It would be seismic enough for Apple to get its products into the Wal-Mart eco-system, which up until this deep recession, was the retail stop of choice for a decidedly un-Apple crowd. No more. Everyone shops at Wal-Mart.”
MacDailyNews Take: That’s the thing about absolutes; they rarely work. Not everyone shops at Wal-Fart, Jim. Some even make it a special point not to do so: www.walmartmovie.com.
Goldman continues, “And that means the potential of a massive new audience for Apple’s iPhones, and any other Apple product that may find its way onto Wal-Mart store shelves. In other words, it would be a big enough story without the erroneous price point.”
“Sources tell me the $99 price is just not true,” Golman reports. “Still, when Apple announces its Wal-Mart news, without that new $99 cost, the media, and the shorts, will be ‘disappointed’ by the news.”
Full article here.
As Jim and most everyone else knows: pump doesn’t work very well without the dump. If there’s nothing to be “disappointed” or “concerned” about, some will invent it by pretending to be “shocked” over conservative guidance or “worried” about some “iPhone killer” that ends up only taking its own life like umpteen thousand “iPod killers” before it or some other equally-stupid concoction the shorts love to dream up.
See, Apple’s like a buoy in a stormy sea; it always wants to pop up,. So, if you can yank the chain to pull it down a bit, then just let it pop back up and Ca-ching! Lather, rinse, repeat.
Maybe someday, the SEC or somebody will figure out what to do with the market manipulators. Until then, at least understand how the game is played.
MacDailyNews Note: Wall-Mart already carries Apple’s iPod family.