CNBC’s Jim Goldman: Apple iPhone going to Wal-Mart, but not for $99

“The headlines screamed all weekend long: The Apple iPhone was coming to Wal-Mart, likely before Christmas, and at the family and recession friendly new price-point of $99. Great story, if it were true,” Jim Goldman reports for CNBC.

Goldman continues, “That $99 price point is a pipe dream. It would be seismic enough for Apple to get its products into the Wal-Mart eco-system, which up until this deep recession, was the retail stop of choice for a decidedly un-Apple crowd. No more. Everyone shops at Wal-Mart.”

MacDailyNews Take: That’s the thing about absolutes; they rarely work. Not everyone shops at Wal-Fart, Jim. Some even make it a special point not to do so:

Goldman continues, “And that means the potential of a massive new audience for Apple’s iPhones, and any other Apple product that may find its way onto Wal-Mart store shelves. In other words, it would be a big enough story without the erroneous price point.”

“Sources tell me the $99 price is just not true,” Golman reports. “Still, when Apple announces its Wal-Mart news, without that new $99 cost, the media, and the shorts, will be ‘disappointed’ by the news.”

Full article here.

As Jim and most everyone else knows: pump doesn’t work very well without the dump. If there’s nothing to be “disappointed” or “concerned” about, some will invent it by pretending to be “shocked” over conservative guidance or “worried” about some “iPhone killer” that ends up only taking its own life like umpteen thousand “iPod killers” before it or some other equally-stupid concoction the shorts love to dream up.

See, Apple’s like a buoy in a stormy sea; it always wants to pop up,. So, if you can yank the chain to pull it down a bit, then just let it pop back up and Ca-ching! Lather, rinse, repeat.

Maybe someday, the SEC or somebody will figure out what to do with the market manipulators. Until then, at least understand how the game is played.

MacDailyNews Note: Wall-Mart already carries Apple’s iPod family.


  1. WALMART???

    What a desperation play by Apple.

    Perhaps the iPhone isn’t doing as well as they claim.

    For real folks, most people just want a inexpensive, low monthly pay as you go phone without all the other bells and whistles.

    I dropped my fancy $60 a month Razor and two year chain to AT&T;for a cheap Motorolla and pay as I go.

    Now it only costs me anywhere from $10-$20 a month in phone calls. If I lose my phone, no big deal, it’s just a mere $30 or so for a new one.

    I still get AT&T;service too!

    Now thats the play people want in these tough times.


    More will get stolen than sold.

    Another Stupid Apple Mistake.

  2. It’s a $197 computer you can put in your pocket!

    The internet connection is more than $20 a month but you get to send text messages and make phone calls as well for one low monthly price!

    There are over 10,000 software programs for this amazing pocket computer with an average price of around $3! Many are free as in beer!

    It plays wide screen western movies, TV shows like Hee Haw and both kinds of music, Country and Western!

    It can get you weather reports right on the tractor! Show you the way to the big city when the bank takes the farm!

    It can even take naughty pictures of the wife when she washes up in the dugout every spring and fall!

    This baby is loaded with features!

    I think someone could sell the iPhone to the Wal-Mart crowd.

  3. Pete,

    As MDN has noted, Wal-Mart already sells all the various iPods…and we all know how terrible Apple is doing on iPod sales…NOT!

    I personally don’t care much for Wal-Mart myself, but this is not a move of desperation in any way.

    And if having a computer in your pocket isn’t of value to you, fine, enjoy your $30 disposable phone. I’ll rock with my iPhone, thank you very much.

  4. Don’t look down on the iphone at Wal-Mart even if it is just the 4GiG model for $99. It’s still subsidized by AT&T;when activated. The price point is perfect for expanded growth. As many PC’ers I’ ve turned on to the Mac and Iphone there are still people that have no idea what an Iphone is or how it works besides making calls. Wal-Mart is perfect for introducing the Iphone to a broader less expensive market.

  5. Someday, I expect a $99 iPhone sold EVERYWHERE. Including the Apple Store. Surely $100 of cost has come out of it between normal factors and the global slowdown. The only question is: will AT&T;maintain the same level of subsidy?

    Remember Apple is getting 600-something for that “$199” phone.

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