Apple debuts new Mac TV ad: ‘The world’s greenest family of notebooks’ (with video)

Apple has debuted a new TV ad which has begun airing on U.S. network television according the MacDailyNews readers.

In the ad, Apple explains that the company’s new MacBooks’ advanced aluminum and glass enclosures are completely recyclable. It’s engineered to be so efficient that it runs on a quarter of the power of a single light bulb. And it’s made without many of the harmful toxins found in many other computers, like mercury.

Apple’s new MacBooks: the world’s greenest family of notebooks.


Direct link to video via YouTube here.

See the video in higher resolution via Apple.com here.

[Thanks to MacDailyNews Readers “Dan The Man Man” and “Brawndo Drinker” for the heads up.]

49 Comments

  1. I actually yawned through the commercial – and I’m for green. My wife reminded me that there are some people that being green is the utmost importance. It just seems to me that Apple is targeting a very narrow audience with this one commercial. But then again, Apple has several other commercials. To each their own.

    Peace.

  2. What? You people are impossible to please. Apple isn’t a bunch of hippies anymore, they’re the ones that got harassed in the press for supposedly not doing enough. Thats OBVIOUSLY what this is about. Placating Greenpeace.

    This makes you Yawn? Pfft. Whatever. If you think this is a marketing thing, you’re clueless. They have been criticized like crazy and done amazing work in response. Applaud them, don’t yawn like a jerk, “Where’s my iPhone 4G Steve??”

  3. Actually Lurker they got hasseled by the press and Greenpeace for not publicly proclaiming what they were doing and what they were going to do.This shortcircuits a lot of potential boycotts by those faux green echo-terrorist and gets good press.

  4. Apple rocks! They are raising the bar at every corner and delivering. It really is amazing what they are accomplishing.

    We’re in the midst of change. A few years from now and things will be markedly different from the Windows-dominated world we’ve lived in.

  5. What, no comments about the nasty glare on the screen. It’s really noticeable as the computer rotates.

    If Apple can’t minimize the glare in the studio, what about us poor users out in the real world?

  6. Dan,

    I’m not so sure he was kidding. I reacted the same as coolfactor. Apple clearly LIKES the gloss on the screens, and apparently so do most customers/buyers. So lets all move on.

    BTW, the ad is a bit dull. Cute. To the point. But I would not run it too often. Comes off a bit nerdy. “What can that Mac do for me,” the average viewer wants to know. “Recycling’s great, but why should I buy the thing in the first place?” says the couch potatoe.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.