Beleaguered Motorola stoops to bribery to woo developers from Apple iPhone

“How does once-hot mobile phone maker Motorola plan to capture developers’ attention away from Apple’s iPhone and Google’s Android platforms? Good, old-fashioned bribery, of course,” Dan Frommer reports for Silicon Alley Insider.

“Motorola’s new “Widget Developer Challenge” will award lucky winners prizes up to $25,000 and ‘global exposure.’ All you have to do is join Motorola’s developer program, learn their widget system, make something cool, and if you’re lucky, profit,” Frommer reports.

“And then plan to forget everything you’ve learned — because Motorola will be throwing it away anyway,” Frommer reports.

Full article here.

[Thanks to MacDailyNews Reader “Ken” for the heads up.]

Only a company with its collective head up its ass as far as Motorola’s is would run a contest offering prize money to develop for a platform that they’re dumping next year. This gives new meaning to the term “killer app.” If your goal is to develop for a dead platform (and company, for that matter) then have at it, otherwise stick with the iPhone SDK – that’s where the real money and real futures can be found.

In May 2007, Motorola’s then-Chairman and then-CEO Ed Zander boasted that his company was ready for competition from Apple’s iPhone, due out the following month. “How do you deal with that?” Zander was asked at the Software 2007 conference. Zander quickly retorted, “How do they deal with us?”

17 Comments

  1. “Zander quickly retorted, “How do they deal with us?”

    By rolling over you at high speed and not even slowing down.
    That’s what happens when you stand in front of a steamroller powered by a little Hydrogen and a lot of Liquid O2.

  2. Steve Ballmer at Microsoft could do the same or even better. They could offer $250,000 for a new OS. Dump Windows and its R&D;team and start fresh.

    It would be well spent money. Much better than those TV adds and paying $10,000 to $15,000 for BS reviews and articles.

  3. I could believe the last part until I read it myself. Sounds like classic Dilbert.
    The bribery makes sense. (similar to the Apple developer’s fund)

    But bribing someone to expend lots of money, time, manpower, advertising on something everyone knows will be axed in a year?

    Buh bye, MOTO.

  4. “Zander quickly retorted, “How do they deal with us?”

    By putting a little padding on their seat, for a little cushioning as they run over you…

    But this ‘developer program’ seems stupid, as Motorola phones either use WinMobile or Palm’s 10 year old OS, which they are throwing out for an all new OS whenever they can get their act together.

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