Apple’s iPhone makes inroads into corporate market

“Apple Inc’s new iPhone, already racking up blockbuster sales with consumers, appears to be making small but steady inroads into the coveted U.S. corporate market dominated by Research in Motion Ltd’s BlackBerry,” Gabriel Madway reports for Reuters.

“Apple sold 6.9 million units of its new 3G iPhone in the September quarter, versus 6.1 million BlackBerries,” Madway reports.

“Apple fired its opening salvo in the battle for the enterprise market last March, when it announced that the 3G iPhone would feature Microsoft Corp’s Exchange for corporate e-mail and other new security standards,” Madway reports. “At the time, big names like Genentech Inc, Nike Inc and Walt Disney Co announced they would support the iPhone. Genentech said it would deploy 3,000 to employees.”

“Surveys of IT managers typically give RIM 70 to 80 percent of the enterprise market, and Apple 10 to 15 percent. But some analysts say this just measures corporate smartphone purchases. When measured by enterprise “email seats,” or accounts, the iPhone is showing some traction,” Madway reports.

“‘IT managers rarely make top-down decisions on new technologies, which often enter from the side or the bottom, and the iPhone will probably come along those same routes,’ said Cowen & Co analyst Matthew Hoffman, adding that Apple’s progress is happening somewhat below the radar,” Madway reports. “He said the iPhone’s powerful Web browser shouldn’t be overlooked for its appeal to business people on the road.”

Madway reports, “Ken Dulaney, vice president of mobile computing at research group Gartner Inc, expects the iPhone to double its share of the enterprise wireless email market in a year.”

Full article here.

20 Comments

  1. “Apple sold 6.9 million units of its new 3G iPhone in the September quarte” It’s a NEW phone. Let’s see how it sells in future quarters to see if there’s staying power; especially in this tougher economic environment.

    I love Apple stuff but i don’t want to get crack the champagne just yet. Great product, great launch, hoping it will rocket up the sales charts just like the iPod =)

  2. Ditto. The “corporate” version of the iPhone (3G) with enhanced email and third party apps has only been out for a short time. The future is so bright for the iPhone that I have to wear shades.

  3. While yes certain senior level executives get to have an exception from their buddy the CIO don’t expect that to trickle down to Joe & Jane worker.

    While we presently allow the iPhone to connect to our exchange enviroment it is limited to Outlook Web Access / Outlook Mobile Access (web based) until there are better controls available. You want full mailbox sync and intranet access – it’s Blackberry.

  4. …”i don’t want to get crack the champagne just yet. Great product, great launch”

    NONSENSE! The launch was in July 2007. That year it broke all records.

    2008 is it’s second year and is simply consolidating on it’s already stupendous performance.

    There has been nothing like it, ever.

    Believe.

  5. It is just a matter of time, in this game. IT managers are notoriously reactionary and they automatically suspect anything that is not from Microsoft. They have invested so much in getting their only ‘qualification’ – the MCSE etc, that their world view is limited to what is visible just 1 mm in front of their noses. This is what mouthing the MS chant does to you. What they cannot step on though is the tsunami of popularity that buoys up the iPhone. That is a surge that will not end for a decade imo. Eventually, as they learn about others of their kind opening up to Apple servers and to iPhone co-existence, they will have to relent. They will have no choice but to offer the choice. And that is all we want and expect.
    The fan base worry so much about Apple and the Mac, iPod, iPhone etc. There is no reason to worry. All that Apple has to do is to bide it’s time through this very difficult period – maybe up to 2 years – and to use this time wisely … building market share, fleshing out their OS X centric ecosystems, doing the work on R&D;to underwrite the new directions they will take. When the economy is ready to purr again, like a well-oiled machine, Apple will be dressed and ready to party.
    People also worry where Apple will go next after everyone and their uncle has an iPod, iPhone, Mac etc. What is there to worry about people? So far, Apple is only into software, computers, portable media players/surfers and telephony. There are whole new fields for it to enter and dominate. The whole world is in need of reliable back-end systems, with fair licensing and a front end that is the epitome of ease of use and power. Much of the investment has already been made. All that remains for Apple to do is to leverage the influence of OS X in totally new areas; they need to expand beyond the consumer base into business, into government, medical systems, engineering systems. A good starting point would be a simple server based home management system that incorporates the net and home entertainment….well beyond the Apple TV service frame.
    You will see a lot of this during even the difficult next two years with the iPhone especially. The iPhone franchise is going to evolve quickly and, while it is flying already, it is about to soar beyond anyone’s expectations.
    To repurpose another corporation’s catchphrase ‘The future’s bright. The future IS Apple’
    I am a shareholder and a customer since 1978 with an Apple II.
    ChandraC

    ps: Steve can I have that invite now, please?

  6. The iPhone scares me. I know that once I buy one I will feel naked and helpless anytime I accidentally leave the house without it.

    “Don’t look at me! I’m hideous without my iPhone!”

  7. I don’t disagree with your post cynic… however, I think the most important thing they can do is to fix the phone so it actually makes phone calls. I keep using the word “phone”… yeah, I know it’s an iPhone, but it does the phone portion lousy so far. Dropped calls are the norm for me. I’m no large corporation, but I am a self-employed CEO of my own 1 man business. And it’s very difficult to continually apologize to my clients for having to call them back when the iPhone drops my calls. I’m not referring to the lousy signal coverage that sometimes plagues ATT… no, I’m referring to dropping a perfectly good call from a 5-bar signal tower for no reason at all.

    Fix the iPhone 3G so it can make calls and you’ll win tons of converts!!

  8. If you have a problem with dropped calls maybe you dropped the iPhone one too many times. This is not normal. Either you trashed your phone somehow or you simply make all your call inside of some lead walled room somewhere. This dropped call thing is pure BS.

  9. In other news – “Ziphone creator Piergiorgio Zambrini has discovered a bug with the iPhone that causes the phone to crash when it starts to play a specially-created video.” – Yeah like that is all we do is go looking for those ‘specially created videos’ to play because there is nothing better to do. Figures that he went to ‘Forbes’ with his stunning find. Forbes is part of the MSFT butt club. WTF?

  10. I hate to answer the uninformed comments of IT_Guy and his ilk with facts, but:

    – The iPhone has remote wipe, as someone else mentioned.

    – “enforced security and password policies”

    – “remote management capabilities”

    – “Cisco IPSec VPN” and “WPA2 Enterprise with 802.1X authentication”

    – Microsoft Exchange ActiveSync support – licensed directly from Microsoft itself (I know, makes me wince)

    Read it and weep, boys:
    http://www.apple.com/iphone/enterprise/integration.html

    Next time, if you’ve got something negative to say about the iPhone, base it on facts, not your ignorant fantasies.

  11. Wow. I just watched Zeitgeist Addendum. And everything about the above conversation, about Apple, and about my garbage life seems so silly and unimportant in comparison.

    (Apparently this film is illegal to watch in the US, so if you are American -do not- watch it ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />

    If you have have a thinking mind, as I’d like to think most people who frequent MacDailyNews do, it will really make things clear. About money and our whole backward way of life.

    Take two hours and watch it. (And you’ll probably never hear from me again, as I intend to tell as many people as possible)

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