According to the latest research from Strategy Analytics, global mobile handset shipments grew a disappointing 5% year-over-year, to reach 303 million units in Q3 2008. A marked slowdown in sales to emerging markets caused the industry’s weakest growth rate since 2002.
Bonny Joy, Analyst at Strategy Analytics said in a statement, “Global handset shipments rose 5 percent annually, to 303 million units during Q3 2008. This was the industry’s weakest growth rate since Q4 2002. After a buoyant first half of the year, demand has slowed suddenly in emerging markets due to weaker consumer sentiment and concerns about the economic outlook.”
Neil Mawston, Director at Strategy Analytics, added in the press release, “Four of the top 6 handset vendors registered global annual growth rates of 5 percent or less in Q3 2008. Nokia, Samsung and LG all reported sluggish sales in major developing regions such as China, India, Russia and South America. As expected, developed markets remained flat, but emerging markets slowed unexpectedly and this dragged down the overall growth rate.”
Other findings from Strategy Analytics’ Q3 2008 Global Handset Market Share Update report include:
• Apple’s global handset shipments surged an impressive 516 percent annually, to reach 6.9 million units in Q3 2008. Apple overtook RIM to become the world’s sixth largest vendor
• Motorola shipped a lower-than-expected 25.4 million handsets in Q3 2008. Sony Ericsson overtook Motorola to become the world’s third largest handset vendor for the first time since Sony Ericsson was formed in 2001.
Global Mobile Handset Shipments and Marketshare – Top 6 Vendors:
Source: Strategy Analytics
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
“Measured by revenues, Apple has become the world’s third-largest mobile phone supplier. I know this sounds crazy, but it’s true — as measured in revenues, not units, Apple has become the third largest mobile phone supplier. Let’s look at the ranking — Nokia is clearly number one at 12.7 billion; Samsung number two at 5.9 billion; Apple is number three at 4.6 billion; Sony Ericsson, number four at 4.2; LG, number five at 3.4 billion; Motorola, number six at 3.2; and RIM number seven at 2.1. Pretty amazing.” – Apple CEO Steve Jobs, October 21, 2008
Now, for grins, let’s hear what Gary Krakow of TheStreet.com said on June 04, 2008:
…there goes the stock. Any more good news? Please, don’t report.
Apple’s market share in the countries that it is now shipping in is much higher than the 2.3 “global” percentage. The “global” market share will grow as the iPhone ships in more countries.
I would love to know that number.
It would be interesting if they then broke the market down into share of market in phones costing $150 or more (subsidized price). I suspect that Apple (and RIM) would be among the VERY top players.
Apple’s market share in REVENUE is probably triple that in units! And their marhet share in net cash flow (profit) is even more. Still, SJ’s goal was 1 percent and they’ve hit that!
516 – what a magical number
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…but didn’t Steve Jobs say that he would be thrilled to have a one percent worldwide market share?
Two percent in little more than a year (and less than a year of worldwide sales) sounds pretty impressive, especially given that the larger handset manufacturers market an array of phones, mostly simple mobile devices.
Gary Krakow is a fool that couldn’t find his own bung-hole if he used both hands.
Bite *this* Gary…
friggin’ douche ought to retire from ‘punditry’… loser.
Krakhead looks like a fat, gnarly Tony Curtis.
Mind you, even Tony Curtis looks like a fat, gnarly Tony Curtis these days.
all this without huge corporate contracts. good job apple.
2.3% market share all with one phone.
Unbelievable.
Well I had a Google G1 phone in my hands yesterday. My impressions are, what an ugly cheap looking hand set. The UI is also very unattractive. Functionally, it does have some cool features, but it’s no iPhone.
But is doesn’t have plastic keyboard..
LOL LOL LOL.. I just saw the video….. This guy is really stupid or he is receiving a lot of money from microsoft. I don’t know you guys, but to look that stupid on internet, I wouldn’t do it for no less than a million.
Apple should definitively hire this guy… a little bit of entertainment could be good to unstress apple’s engineers..
This guy is so stupid, because even if no body could predict the huge success of the iPhone, every body know how useless are Windows Mobile and Rim products. People no longer uses windows mobile devices, You don’t see as many pocket PC as you did 5 years ago. Windows mobile on Cell phones are only used to make calls, they don’t use their Media features or Web features.
RIM is only used for the corporate email, and a very limited one because only recent Black berries support attachment.
Well, is so sad to se that many ignorance.
it would be interesting to see the marketshare numbers for smartphones, worldwide and in the us.
Good job on the placement of that Gary Krakow video. It’s amazing how stupid some people make themselves look. I can’t decide which person is more of an idiot, Gary or the chick. Maybe it’s a tie.
“We’re here to tell you what Steve Jobs needs to do”.
“Gary tells Steve Jobs to bite the bullet”.
You’ve got to be f’ing kidding me. If those two were at some media event or something, and Jobs was there, shouldn’t they be embarrassed and hide?
I think it would be really nice, and just the right thing to do, if/when Krakow gets out of rehab, that all copies of this video get destroyed.
Imagine how devastating it would be to watch yourself acting like such a total retard. It may send him into a relapse.
Show some pity…what’s next, paying drunk homeless people to fight each other? Actually, now that I think about it, that might be better suited for Krakow.
Embarassed? These kind of people, like an Enderle or Krakow, are never embarassed by what they say or do, that’s why they keep on doing it. They know no shame.
What they do do, is rationalize their mistakes. Krakow will say that Steve caved and followed his advice by putting that great WinMo Exchange Mail on the iPhone. You know, the email system that he said was all positive and very little negative.
Has anyone calculated average per unit price (divide $/units)? The number may be out of sync, but look at how much Apple is charging per iPhone, compared to other companies.
Nokia 107.8
Samsung 113.9
Apple 666.7
Sony 163.4
LG 147.8
Motorola 126.0
I didn’t realize that those other companies are selling iPhones.
@s:
That’s the dumbest comparison I’ve seen in a long time.
How come that is dumb? The guy took the revenue that Jobs quoted and divided that by the # of units sold to give the ASP per unit.
Fact is Apple has a hot phone, the carriers are willing to subsidize it to the tune of $460. For every other vendor the shoe is on the other foot and the phone manufacturers are getting squeezed by the competition for look-a-like phones.
What does need to be considered is that this imarket share is for the first quarter of the new iPhone. Will similar numbers be posted next quarter or the following two? If Apple does match the sales rate then they can readily boast a sustainable market share of 2-3%.
This is a big deal because I remember Jobs saying that he wanted 1 % share. They have beaten that handily is this keeps up.
@GregoriusM:
I see nothing dumb about that comparison. Apple is getting $666 per phone. What’s dumb about that?
Amazing that Apple can do this with essentially one model in production and that one model is a high-end “smart” phone, not a cheap phone you get for free with a two-year contract.
The competitors above Apple have much larger numbers, but they sell those cheap phones by the boatload. I’ll bet their average profit per phone is miniscule compared to Apple’s profit per iPhone.