“Microsoft has directly responded to Apple’s wildly successful ‘Get a Mac’ ads with the $300 million ‘I’m a PC’ campaign (well, after a brief but intriguing attempt to team Microsoft founder Bill Gates with comic legend Jerry Seinfeld),” Matt Cutler reports for Visible measures Corp. ‘The “I’m a PC’ campaign hit in mid-September and it took Apple exactly a month to respond with three pointedly anti-Vista ‘Get a Mac’ ads:
Apple’s “Bean Counter ad:
Apple’s “V Word” ad:
Apple’s “Bake Sale” ad:
Cutler reports, “To see if Apple was able to blunt Microsoft’s attempt to reshape consumer perception of Windows, we tapped our Viral Reach Database to identify and measure the viral video placements from each campaign… These first-week results reveal that Apple’s viral video offensive made significant headway against Microsoft’s message. Apple’s three new spots scored 70% of the viral video views that the much-discussed “I’m a PC” initially generated. And the view count totals are only part of the story, as these new Apple ads have inspired twice as many viral video placements.”
Full article, including graphs, here.
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