“Vista is much better than Mac OS X, right? For the enterprise. And how much will it take to get you to write up that thesis? Such was the pitch that arrived in my inbox today from marketing company Studio B., a Great Neck, N.Y., marketing company associated with Microsoft and the Microsoft Press. The firm wondered if I’d like to write some ‘corporate custom content’ for a client,” David Morgenstern reports for ZDNet.
“It’s not too hard to figure out who the [client] is here. The price to sell out the Mac in the enterprise is $15,000. But my guess is that this fee may be negotiable upwards depending on the brand of the author in question,” Morgenstern reports.
“Can it be that the Mac and the iPhone are gaining enough traction in the enterprise to start ringing alarm bells in Redmond? It appears so,” Morgenstern reports.
“This letter reminded me of an unusual happening from earlier in the year. It was the hint of a whisper campaign against Apple in the enterprise,” Morgenstern reports. “This was where a friend of mine — an executive at a technology company who had never owned a Mac and whose company doesn’t support Apple hardware and never will — asked me about something he had heard about Apple: that while Apple products had great design, they were of poor quality.”
“Of course, this claim is nonsense. But suspicious nonsense. Marketing kinda nonsense,” Morgenstern reports. “The best candidate to receive the rumor would be someone who hasn’t used a Mac client machine. I can see how it may spread in in enterprise IT departments or within companies receiving pitches for technology adoptions where switchers are starting to be seen.”
Morgenstern reports, “It appears that rumors couldn’t stop the switcher tide. Now, they are looking for corporate custom content from trusted sources. Believe me, that won’t work either.”
Full article, with text from the email Morgenstern received, here.
[Thanks to MacDailyNews Reader “Daily Reader” for the heads up.]
Microsoft’s fear is palpable.