Apple has launched another volley in its assault on Microsoft and Windows Vista with a new “Get a Mac” TV commercial that has begin airing on U.S television networks this evening.
In Apple’s new “Bakes Sale” ad, Windows PC explains that Microsoft’s marketing guys are spending all the money on advertising Vista instead of actually fixing Vista, so he’s holding a bake sale with rather pricey cupcakes.
Apple Web Ad: Bake Sale
See the ad in higher quality and in various sizes via Apple.com here.
[Thanks to MacDailyNews Reader “Dennis G.” for the heads up.]
PC’s gonna have to sell a lot of cupcakes.
Microsoft brought a knife to a gunfight. It must really hurt to be on their marketing team.
Look for them to retaliate by dropping Office. It WILL happen.
@Greg,
Zune Tang is cowering in the corner somewhere in Redmond. He doesn’t live there. He just feels safe there.
It’s his “thpecial” place.
Talk about half baked ideas!!!!!!
I don’t know what you are so happy about. This ad cost Mac ten million dollars. And for what, a lousy cupcake?
@t60
The vast majority of personal computers that aren’t Apple run Windows. So yes…a non Apple computer = PC = Windows OS. Advertising has to generalize. They have 30-60 seconds to hammer home the selling point.
Microsoft wouldn’t recognize good marketing, let alone good advertising, even if it replaced the dreaded blue screen of death in its very own OS and had to see it several times every day.
More ‘Get a Mac’ joy. Blowout 4th quarter. All we need is Steve Ballmer to reprise his role in ‘Monkey Dance’ and we have Apple perfection.
ROTFLMFAO !!!!!!!!!!!!
Microsoft have to stop competing with Apple, just join with someone else than Apple.
no such ads here in germany. but ipod and iphone ads are the same as in the us. (in case of the iphone ads in german, of course)
This is a hoot!
Where’s the Pillsbury Doughboy when you need him?
I’m all but convinced that Steve, or someone in Apple, reads MDN, since not only are those ads perfect but very close the running theme here for the last several months.
I do have to say this, as well; MS’s incompetence is really rather breathtaking these days. Is it possible for a company to screw up so consistently, and so thoroughly?
I personally see MS becoming a marginal player in the next decade, perhaps peddling Office and nothing more.
Anyone else notice the cupcake wasn’t on the plate in the beginning but magically appeared on the plate to be handed to Mac?
Hussain: That is called “inference” regarding the cupcake. The cupcake appears on the plate after it was ordered. It is something that you don’t see but that is inferred by all the other experiences when we order food and it is placed on the plate.
Lurker_PC…
“Does Apple still run similar Mac and PC ads outside of the US? I remember seeing a couple of British ads but with different actors. If the ads are being run outside the US, what’s the local view of the ads? Peace”.
I haven’t seen them on TV here in England for a long time sadly.
The British campaign starred Robert Webb as Mac and David Mitchell as PC. IMHO they were good, but not a patch on the genius Long/Hodgman partnership. They may not be on TV but are still widely known and loved by UK Macheads.
We’re getting to see far too much of that pathetic “I’m a PC” ad though…
Peace 2 U 2