Rumored October 14 Apple MacBook event might end up being just a rumor

“With less than six days to go before Tuesday, October 14th and not a peep from Apple, chances of a much-rumored media event on that day to introduce new Mac notebook offerings is growing slim,” AppleInsider reports.

“A lot of emphasis has been placed on next Tuesday as the day Apple might summon the media to another special event ever since Daring Fireball author John Gruber predicted in passing that October 14th would serve as a launch pad for the company’s next-generation notebook offerings,” AppleInsider reports.

“While introductions on that date remain possible, history would suggest that the window of opportunity for Apple to do so in a media-filled forum is rapidly closing,” AppleInsider reports. “Taking a historical look back at Apple’s surprise media events (below) reveals that only once in the last four years has the company issued invites to the media less than a week before the event was scheduled to take place.”

More in the full article, including a list of past Apple events and invitation lead times, here.

29 Comments

  1. The thing that started the rumors in the first place was Peter Oppenheimer’s remark during an analyst’s conference call on July 21st, where he mentioned a “future product transition”.

    Maybe he was referring to the new iPods?

    Someone should call Apple investor relations and as if the transition took place already, and we just didn’t realize it.

  2. Meanwhile, every year for the last six years Apple has updated the iMac line somewhere between the end of August and the middle of October, yet there has been hardly a word about the iMac either from Apple or the rumor mill. It is certainly possible that Apple is adjusting its normal roll-out schedule to account for the general discombobulation that is currently affecting all sectors of the economy. My guess is that even Steve’s crystal ball is looking a little bit cloudy at the moment.

  3. Maybe they’re taking a new turn toward leaks, and controling them themselves. It’ll happen people just be patient. I’ll be happy if it happens before November, happpy birthday me.

  4. “The thing that started the rumors in the first place was Peter Oppenheimer’s remark during an analyst’s conference call on July 21st, where he mentioned a “future product transition”.

    Maybe he was referring to the new iPods?”

    what about the new iPods means lower margins?

  5. the “new” macbooks with substantially different case designs with regard to their predecessors were also released without any kind of stevenote in may 2006. and, even more importantly, they also happened to be the first Intel-Consumer-Notebooks from Apple. Still, no keynote. one’s got the right to hope, or not??

  6. cough “duh” cough

    cause all those analysts’ and rumor mongers always know what they are doing.

    HMM might be why Apple events are so OVER HYPED, because NO 1 EVER really knows what is going on.

  7. Yep another reason to tank the stock because a rumor of a possible new/updated product does not come true so it is Apples’ fault and the stock holder suffers. Did you hear the rumor where Jobs is going to fly on the next Russian Space mission? What… he can get killed, tank the stock, oh it was another guy named Jobs, so who cares tank the stock, oh his name wasn’t even Jobs, so what, the false rumor did not come true, tank the stock. The sun rises in the East, tank the stock, etc. etc. etc…

  8. No it has been postponed because it is my wife’s birthday, and she would be some pissed if I spent the day reading Apple PR, and MacDailyNews. The watched the presentation in Quick Time or Apple TV.

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