The Observer: Microsoft is not a company that knows what it’s doing

“Microsoft CEO Steve Ballmer was in town last week, graciously granting audiences and genially talking through his hat. Yet his every word was reverentially chronicled. The BBC’s Rory Cellan-Jones reported Ballmer’s metaphorical comparison of Microsoft (annual revenues, $60bn; 90,000 staff) as ‘David’ in comparison to Google’s ‘Goliath’ (annual revenues $20bn; 19,000 staff). Commenting on Google’s just-launched Android platform for mobile phones, Ballmer declared that ‘an open-source solution would not be attractive to phone manufacturers, and predicted that Windows mobile phones would stay ahead of BlackBerry, Apple’s iPhone and Google Android in the smartphone market.’ And he went on to say that Windows Vista had been ‘the most popular operating system that Microsoft had ever introduced,'” John Naughton reports for The Observer

“This hooey was conscientiously relayed by Cellan-Jones, who was too polite to ask why, if Vista is such a success, Ballmer is to unveil its successor, Windows 7, to the Microsoft developers’ conference at the end of this month. Microsoft is such a powerful company that it never seems to occur to reporters that its leaders might be fantasising,” Naughton writes.

“But Microsoft has become an embarrassing shadow of its former self. Once it was a lean, mean, agile and ruthless. Now it is a middle-aged, bloated, sluggish company having difficulty keeping up with internet-driven change,” Naughton writes.

“This is not a company that knows what it’s doing,” Naughton writes. “Ballmer and Gates were once masters of their universe. But nothing lasts forever. Ask Lehman Brothers.”

Full article here.

[Thanks to MacDailyNews Reader “E” for the heads up.]

The awakening continues.


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