Nokia’s fatally flawed ‘Comes With Music’ service no Apple ‘iTunes Store killer’

“Nokia’s ‘Comes With Music’ service, and while the proposition may appear attractive, it’s already being slammed as ‘fatally flawed’ by some detractors,” Jonny Evans reports for Macworld UK.

“How it works: Nokia Comes With Music offers a year of unlimited access to music all within the Pay As You Go handset cost of £129.95. It launches 16 October,” Evans reports.

“The service allows tracks to be downloaded directly to your computer, from where they can then be transferred to the handset. Downloaded tracks can be kept on the handset or PC – but that’s where the problems begin,” Evans reports.

“Customers must register their PC and their Comes With Music device to their account before any content can be downloaded and content can then only be downloaded/synchronised between the two devices registered to the account at any one time,” Evans reports.

“Once the year’s subscription is complete, customers can keep all of their music – but two years after that one year period, users will be able to keep the content on their current device/PC but will no longer be able to transfer it to other computers,” Evans reports. “And, because the music is shrouded in DRM, they won’t be able to burn it to CD or keep it in some other way – in other words, the music won’t belong to them forever.”

Full article here.

Heavily-DRM’ed music stuck in an old device with a very limited lifespan doesn’t sound at all ‘unlimited’ to us.

23 Comments

  1. @Crazylegs
    “Why can’t people just get that we want to OWN our music. BUY it once, listen to it forever. What is so hard about that?”

    The labels and the phone makers do know this. That’s why they call their services by misleading names, such as “unlimited”, and “comes with music” (neither of which are true in Nokia’s example).

    These companies pump out their poorly-designed, disposable electronics, shaped like Apple products, and then employ misleading advertising in an attempt to fool just enough people into buying their crap so that they can again create a tidy profit for their fiscal report for yet another year.
    These companies know what you and I want, and they know that they are not giving it to us, and they know that they are operating as slime bags. They don’t care as long they make money and don’t go to jail.

    The one company that doesn’t operate that way and is finally being rewarded for it;
    Apple.

  2. Here’s the reasoning behind this stupidity: Nokia is selling this phone together with an upfront pre-paid three-year all-you-can-eat music subscription plan (like Napster, or Rhapsody). You buy the phone, you’re automatically subscribed. Their bet is that the phone won’t last more than three years and you’ll replace with another device, paying that subscription again.

    Nokia (and the labels) are hoping they’ll ensnare a customer using this lure and get them hooked forever by making it appear as if they’re getting a free music subscription with every phone they buy.

    Good luck with that, Nokia (and labels).

  3. My question is how is buying a $300USD device provide greater revenue or financial incentive for a label than what they would earn from 3 years of digital sales from ITMS or Amazon?

    I would consider anyone who buys the Comes With Music (aka Hasastupidname) a “music lover.” Being a music lover myself, I would say that I buy at lest 6-10 albums (not singles) from iTunes per year. So, using a back-of-the-envelope analysis, on the low end that would be gross revenue of $180. 30% goes to Apple, .9% goes to copyright and the rest, $114.66 goes to the label. Are the labels getting that much from that initial price? And how many people are realistically going to buy that particular phone?

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