“Microsoft’s ‘I’m a PC’ advertising campaign was created on a Mac and the celebrity spruikers brought in by the software giant are all professed Apple fans, it has been revealed,” Asher Moses reports for The Sydney Morning Herald.
“Hidden information contained in images from the ads published on Microsoft’s website show they were created on Macs, a Flickr user revealed in a published screen shot,” Moses reports. “Microsoft responded by quickly scrubbing the hidden ‘metadata’ information from the images.”
“The revelation is ironic because the ads are part of a broader $300 million campaign designed to spruce up Windows Vista’s image and tout the PC’s advantages over the Mac,” Moses reports.
Microsoft has already run two ad spots featuring Microsoft founder Bill Gates and Jerry Seinfeld awkwardly meeting in a discount shoe shop and attempting to reconnect with real people by moving in with a normal family,” Moses reports. “But even though a third ad featuring Seinfeld was filmed, Microsoft dumped the comic last week in favour of new ads featuring more current celebrities such as actress Eva Longoria, singer Pharrell Williams and even author Deepak Chopra declaring ‘I’m a PC.'”
“But all three are Mac fans, Silicon Valley gossip blog Valleywag revealed,” Moses reports.
Microsoft’s ads “seek to counter Apple’s elitist Mac user vibe by including a slew of everyday PC users, such as scientists and teachers, espousing the virtues of their platform of choice. In one spot a diver appears in a cage surrounded by sharks holding up a sign saying ‘I’m a PC.'”
Full article here.
Well, the ads had to actually get finished in order to air, right? So, obviously they were made on Macs. The ad agency’s only Windows PCs are down in accounting, they’ve all had terrible Winrot, and are in the process of being wiped and restored for the umpteenth time.
And, oh by the way, Macs can slum it by running Windows and Windows apps natively or via fast virtualization which just so happens to totally negate Microsoft’s entire ill-conceived $300 million campaign anyway.
Maybe the dopey celebs featured in Microsoft’s mess thought “PC” stood for “Politically Correct” or something?
Microsoft is a joke. Their OS is a joke. And most of the world made a big, productivity-killing mistake.
But, hey, mistakes happen sometimes; even big, worldwide, over a decade-long mistakes. Don’t fret, it’s currently in the process of being remedied.