“Many are claiming that on October 14, 2008, along with new Macbooks and/or Macbook Pros, Apple will be releasing another product coded-named ‘brick,” David W. Martin reports for Mac|Life.
“We think the best guess so far is the one at macenstein.com. Apple’s ‘brick’ target is Microsoft and Windows. After all, what better tool to break Windows than a ‘brick?’ We believe Macenstein may have solved the riddle. The actually ‘brick’ has nothing to do with a device – it’s about changes in Apple products that will make them irresistible,” Martin reports. “What’s that you say? For most of us that’s already true, but what about the rest of the world?”
Full article here.
MacDailyNews Note: “We will be delivering state-of-the-art new products that I cannot discuss today that our competitors will not be able to match.” – Apple CFO Peter Oppenheimer, July 21, 2008
We’ll see it it’s true soon enough
they can’t match apple already , so god help them all if this is true !
Cheap MacBook!
Maybe it has something to do with apple’s recent acquisition of PA semiconductor. Maybe PA semiconductor has technology that intel and therefore others can not replicate which is being rolled into new apple products…..
The brick is cloud computing out of your home. That’s my third guess. The cloud is a home server. And it powers devices through induction. And it breaks Windows.
I give up. I’ll just have to wait 🙁
I read a rumor about how Apple is close to being able to use a GPU as a CPU, which would would give the overall system an unprecidented speed boost. Could that be the new technology?
He could have just been talking about the new ipods. After all, no competitor has been able to match the ipod thus far.
I…. just…. cannot…. resist….
G5 Laptop!!!
At last!!! W00t!
since january 2007 we haven’t seen a new revolutionary product by apple. which is understandable to me. seems you can’t bring out a world changing product every year or so. thus i am afraid that we have to wait still some time now before apple will do it again (how about the ultimate home cinema center: an apple designed tv with build in appletv functionality and surround sound out of the box). until then i am afraid it is evolutionary times and the famous quote from oppenheimer is all about more bang for the buck aka nand-storage as standard, 32gb iphone, thinner notbooks, led-screens, better price points etc. the “new products” are the new ipods / macbooks, not a new category. i hope i’m wrong of course.
The MacBook should start at $999.99, and no lower. That is plenty cheap enough for a laptop. Any cheaper and they’ll have to start releasing shoddy POS’s with 1-or-2-year-old crappy processors like every other PC manufacturer does with their sub-$1000 laptops.
Since the current low end MacBook is only $1,099 they only ned a price drop of $100. Even at the end of its product cycle the MacBook still compares favourably in terms of processor to many PC laptops in the same price range.
Rather than lower their prices and compromise their quality and integrity, I’d rather Apple simply start shipping a lot more RAM in their laptops and focus on making Snow Leopard make very good use of it. This is a huge handicap with WIndows right now, the fact that most users are not on 64-bit Windows and are not ready to be. They are limited to 4GB of RAM. Apple is not, and they need to capitalize on that. RAM is one of the cheapest components now. Most people don’t really care about hard drive size on a laptop; unless they are storing video even 160GB is plenty for most people, and even if they are then external hard drives are cheap and plentiful.
RAM is the biggest way Apple lags right now with the MacBook line, a $1099 laptop with 1GB of RAM is unacceptable. Most consumers don’t need a discrete graphics card, especially on a mac where there’s limited selection of games.
“Cheap MacBook!”
The MacBook is already Cheap. If you want a CrapBook, they can take the Quality out of a MacBook and lower it’s price.
Have you ever taken apart a MacBook? the Shell is very inexpensive, besides the keyboard. Quality components and healthy Margins for Apple are built in every one.
Reducing the weight to 4 lbs or 4.5 lbs would be nice. 5 lbs is quite heavy for a 13.3″ laptop, most 15.4″ are only 5.5lbs. For students and anyone on the go weight can be an important selling point.
Radius,
A G5 laptop would indeed be a brick, what with the dual 5 lb liquid cooled heatsinks attached to it and all…
Maybe they finally found a way to run Windows apps on a Mac without needing virtualization. That would suck for VMware and Parallels, but that would definitely convince a lot of people.
What if this brick thing were a little usb brick that could be plugged into a windows pc that then allowed it to run Mac OS X? That would smash a lot of windows and open up the market. I doubt it, but a thought.
I’ll be happy to smash Windows with my new MacTablet…
@Sixvodkas
and dont forget thats the reason they bought PA semi… to whip up a G5 chip… it all makes sense now!!!
Brick will smash Windows.
And Microsoft will be mortar-fied.
The size of a standard 8 pin Lego block with wireless interface to keyboard, mouse and display.
As an option, a new clip-on display will be available for mounting on the user’s eyeglasses, or to a pair of sunglasses.
Because the new brick will have nubs similar to those on an actual Lego block, users will be able to build scalable, multi-brick processors in virtual any form factor desired. Configurations possibilities include homes, apartment buildings and churches and even incredibly tall communications towers like the CN Tower or other famous radio towers like those in Berlin or Seattle.
Because of the modular nature of the new Mac Brick, the MDN Magic word “larger” comes into play as users can build computers that match their needs for today, as well as massively multi-cored machines for the future.
Actually a baseball is better at breaking windows…
…with a brick it’s obviously malicious if you get caught, with a baseball, it was a “just a accident”.
Maybe Apple will just bundle Parallels installed, and ready to go.
Even comes with a “starter-virus” kit. Kind of like a yeast pack for getting a home brew batch going.
I think what the author is referring to is brick the code name for intel and amd OS using the mac os x but modified for the PC market.
that won’t happen.
Brick will be intranet cloud computing.
It’s Mac OS X on Windows…. no one can match it, everyone has to go through Apple to get the best O/S on the planet.
But it reduces margins because they’ll sell it for cheaper to make major inroads?
Maybe?
Or maybe not… we’ll see. I’m just guessing.
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“We will be delivering state-of-the-art new products that I cannot discuss today that our competitors will not be able to match.” — He was referring to the current quarter that ends in a week from now. Either he was referring to the iPods just released or there is a product coming today, tomorrow or the next few days that will factor into his statement and the current quarter (this one) that he was referring to. What is your take on this? Think this out. Did he mean ‘the future’ which could mean ‘whenever’ or did he make reference to THIS quarter?
“…. unless they are storing video even 160GB is plenty for most people.”
Aren’t ‘most people’ storing video these days?
160GB is pretty paltry if that is all the storage you have. Just my documents folder is 161GB in size, photo’s take up 13GB, the audio library is 20GB, my apps take up another 16GB…. then I have to have enough room to back all that data up and none of the above takes into account my video work at all. DV takes roughly 13GB per hour of video.
I have over 2 TB of HD storage attached to my iMac, which should last me for a year or so…. one of those TB’s will be filling up with video for me to process very shortly…the other TB is strictly for backup purposes.
I agree with you on the RAM postulation though. I’d love to see the macs ship with more ram…much more ram!