Splicing together one of Microsoft’s “I’m a PC” TV ads with one of Apple’s award-winning “Get a Mac” commercials (“Touché” from 2006) produces quite the effective response, as YouTuber (and rough editor) “SIgma902” demonstrates:
Apple’s original “Touché” spot:
A bit of tweaking of “Touché” by Apple and they’ll have a very nice way to dispense of Microsoft’s $300 million act of stupidity while also selling more Macs.
Apple could work in elements from the following commercial, too:
Apple’s “Misprint” ad (fastest Windows Vista notebook is an Apple Mac):
Steve Jobs could edit it himself on his Mac using iMovie in about 15 minutes. Just in time for the new fall TV season. It’s amazing how many people we meet who don’t know that Macs run everything; the world’s largest software library, in fact.
Microsoft has $300 million sitting there and Apple has a lit match. Toss it on the pile, Steve.
Vista-erasing/XP-loading HP, Dell, Toshiba, Sony et al. won’t be happy if Apple goes this route and finally exposes their PCs as OS-limited to the world.
MacDailyNews Note: FYI: Here’s what we wrote about Apple’s “Touche” ad on June 17, 2006, shortly after it debuted:
The ad’s real point, that Macs run Windows and are the only computer you’ll ever need, seems slightly muddied by the whole “touché” discussion, but not muddied enough to hurt. The ad is still powerful. This ad works, “touché” right or wrong, because it dangles the “twofer” right in front of the publics’ collective face. Certainly, Apple’s “Touché” ad is not lame, smug, or arrogant.
There is simply no defense against, “Now you can run Mac OS X or Windows on a Mac, so it’s the only computer you’ll ever need.”
The “Embrace” phase of Apple’s plan is off to a strong start.
As we see it, Apple is executing a two-part “Embrace and Extinguish” plan. Give people their Windows “insecurity blanket” first. They believe they need Windows and cannot be convinced otherwise. Let them find out for themselves what Mac OS X and Apple’s Mac-only apps like iLife, Safari, etc. are all about. Then, when the time comes to buy their next Mac, they’ll be just like us: they won’t even care if it can run Windows. We are extremely confident that Mac OS 10.4 Tiger will win converts from Windows XP. Heck, for that matter, we’re extremely confident that Mac OS X 10.2 Jaguar would win converts from Windows XP. Leopard vs. Windows Vista? It’ll be no contest. We’ve seen it happen in real life too many times: let someone really use a Mac for a couple of weeks and they simply do not want to go back to Windows.
First the PC box assemblers, then Microsoft by attrition.
[Attribution: 9 to 5 Mac. Thanks to MacDailyNews Reader “Chuckles the Microsoft CEO” for the heads up.]
[UPDATE: 5:39 EDT: Added to Take and altered headline.]
I did not see it, but the wife told me on one of the morning news (Fox) they were discussing MS new ad, and most of the time was about how they were made on Mac’s!
They got a kick out of it!!
Unfortunately it’s probably copyrighted; otherewise, it would be a fun idea…
Typical Microsoft – their latest ad campaign is merely playing catch-up to “Get a Mac” ads from back in 2006. Touché!
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Brutal, looks like Crispin isn’t as smart as they thought they were…
HA HA HA HA HA
HILARIOUS!!!! Throw the match Steve! This is WAY too great to pass up.
Apple needs to bring back Touché and buy air time immediately following the lame Microsoft spots.
“I’m a PC too.”
Classic…
“I did not see it, but the wife told me on one of the morning news (Fox) they were discussing MS new ad, and most of the time was about how they were made on Mac’s!”
Nothing too new there, in the old days they used to use Amigas to create and presentations about PCs’ multimedia capabilities.
Magic Word: Should…as in Commodore should have been better with their money
That’s a great addition to the Microsoft ad.
” width=”19″ height=”19″ alt=”grin” style=”border:0;” /> Have you seen that YouTube “Get a Mac ad with Gisele Bundchen” where PC shows his movie and it’s that scene from “Live Free or Die Hard” where Justin Long gets knee capped?
The above ad really makes up for that one, I think.
Very effective.
The only tag line that makes sense with the ” I got a PC too” is
” misery loves company “.
PCP PCP PCP PCP.
Does Bill Gates think he’ll fly if he jumps off of a building?
I’m a PC and I sell fish…
The epiphany moment comes when you realize that Apple is competing with the winbox builders, not MS.
“let someone really use a Mac for a couple of weeks and they simply do not want to go back to Windows.”
In my experience it is really only about a few hours.
Running OS X, Windows XP and Windows Vista all at the same time here!
No real desire to run Windows all the time after using the superior OS X for so long, but I have the other OS’s to give a unbias opinion.
Have been installing XP on others machines, it’s a FSCKING NIGHMARE of a BOTCHED PIECE OF ROYAL NOIR CRAPOLA!!!
What’s really sick is you have to install SP2 BEFORE connecting the PC to the internet on a fresh XP install, or else the Blaster Worm owns your new install totally.
Then you have to update, and update and update (don’t forget flashing the BIOS and installing drivers “in the correct order” and finding them in the first place without a “ethernet driver” to connect you to the internet in the first place!). Everthing takes hours and hours and then you get owned again in the meanwhile.
Installing anti-virus is not the whole picture, you have to instal anti-spyware and anti-root kit too. Then the anti-malware updates ARE BEHIND the new malware floating around!!!
So your new PC gets owned anyway!
One runs the anti-malware, catches a bunch of crap, then you update the anti-malware definitions, run the anti-malware and it catches even more!!
YOU CAN’T WIN!!
Your customers or friends who you fix your PC complain a few days later that their computer isn’t working right!
So you install the best anti-malware program you can find, with outgoing firewalls to catch the new exploits and then they can’t understand why there is all these new “pop up” blocking of the new malware trying to call out to the internet!
Then of course the anti-malware slows people’s machine down, even with a nice bank of RAM. So I came up with this simple solution for Windows users.
1: Performance
2: Internet
3: Stability and Security
Pick two
HAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!
Naturally I tried to get my friends to look at a Mac for their next upgrade cycle.
Turn-offs to Mac’s
1: Glossy screens
2: Lack of hardware choices
3: Software they use doesn’t run on OS X.
4: XP or Vista costs $300 more to run their favorite software. The price point most PC users want to pay for a new computer.
PC users rather spend hundreds of dollars for someone to “fix” their PC rather than buy a “gay” computer like a Mac.
Women love the Mac. A lot of guys detest it as being too “easy” and or “artsy”
I used a Mac for 20 plus years, I’m not gay. Just smart enough to know throwing my money at Windows is a waste of time and effort.
Those people on tv are not pc’s they are clueless lemmings. Poor soles.
kennyg,
“Poor soles.”
So, you’re saying that not only are they clueless lemmings, but they have bad shoes, too?
You soulless S.O.B.
Don’t hold your breath. Steve Jobs probably thinks it’s beneath Apple to respond in such a direct way.
I hope he proves me wrong, though. It’s a brilliant idea.
They have bad shoes and no brain from being forced to use msft products. Sad sap sob’s indeed letting bill give it to them in the rear for so long.
Comment from: Rudge
That’s a great addition to the Microsoft ad. Have you seen that YouTube “Get a Mac ad with Gisele Bundchen” where PC shows his movie and it’s that scene from “Live Free or Die Hard” where Justin Long gets knee capped?
The above ad really makes up for that one, I think.
How about a link…
“Hi I’m a PC, and I have genital herpes”. “…and I’m a Mac, and I still don’t.
I think that Apple should now move away from this campaign. They have done it well – MS has now jumped on the pony and it is now time for Apple to create something completely new and do another WOW job of something fresh. Time to move on.
@Raving MacHead,
“1: Performance
2: Internet
3: Stability and Security
Pick two”
At least with a PC you have a choice. With a Mac you get all three whether you like it or not.
And we all know choice trumps convenience.
I am an Apple guy myself, worked at two Apple retail locations in Miami and Applied to Crispin, Porter & Bogusky (got turned down) but I think the spots are creative. Cool ads but I am still going to use my Macbook Pro. It’s okay have Microsoft gain some more people with Vista, I don’t want soooo many Mac users anyway.