“Forecasting iPhone sales is one of tech’s toughest guessing games. Since Apple’s iPhone 3G came storming out of the gate with 1 million units sold in the three days after it went on sale July 11, analysts have scrambled to come up with a reliable forecast for how many of the devices the consumer electronics maker will sell in the coming years,” Peter Burrows reports for BusinessWeek.
“Many analysts expect Apple to sell around 11 million iPhone 3Gs in 2008 and another 25 million in 2009. But perhaps the most optimistic forecast is from Piper Jaffray analyst Gene Munster, who expects the company to sell 13 million this year and 45 million next year,” Burrows reports.
“While final sales can’t be known until after the fact, clues are emerging as to Apple’s production plans. As of mid-August, they were ambitious, BusinessWeek has learned. Apple plans to build 40 million to 45 million iPhone 3Gs in the 12 months through August 2009, according to a person familiar with the company’s plans. The low end of that range is 52% more than the 26 million Munster expects the company to sell in that time,” Burrows reports.
“Daily production has been running at around 150,000, says the person familiar with Apple’s plans. If maintained five days a week for 52 weeks, that pace implies an annual production of 39 million devices,” Burrows reports.
Full article here.