Microsoft’s ‘I’m a PC’ ads created on Apple Macs

“After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, ‘I’m a PC!’ One problem with the campaign’s credibility: the ad work was created using Macs,” Daniel Eran Dilger reports for RoughlyDrafted.

MacDailyNews Take: Don’t blame the Macs; they just do whatever they’re told. GIGO.

“Flickr user LuisDS found that metadata on the creative copy of the ‘stereotyped PC user’ and other photos appearing on Microsoft’s ‘I’m a PC’ website revealed that they were produced using Macs running Adobe Creative Suite 3,” Dilger reports.

Full article here.


  1. This is a known matter since few days allready… Nevertheless, the best cutting and compositing tools are on Mac. So, it is rather natural that advertising is create on Mac whatever client comes around! These guys woudn’t have changed all their workflow for 1 serie of ads… even though it’s MS with plenty of $!!

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