“After dumping its $10 million contract with Jerry Seinfeld after just three ads (only two of which even aired) Microsoft has created new ad copy where regular people and a few celebrities say, ‘I’m a PC!’ One problem with the campaign’s credibility: the ad work was created using Macs,” Daniel Eran Dilger reports for RoughlyDrafted.
MacDailyNews Take: Don’t blame the Macs; they just do whatever they’re told. GIGO.
“Flickr user LuisDS found that metadata on the creative copy of the ‘stereotyped PC user’ and other photos appearing on Microsoft’s ‘I’m a PC’ website revealed that they were produced using Macs running Adobe Creative Suite 3,” Dilger reports.
Full article here.
And they didn’t use Microsoft Expression Studio software
This is a known matter since few days allready… Nevertheless, the best cutting and compositing tools are on Mac. So, it is rather natural that advertising is create on Mac whatever client comes around! These guys woudn’t have changed all their workflow for 1 serie of ads… even though it’s MS with plenty of $!!
That’s because everyone working for microsoft secretly has a Mac.
Microsoft is a dying brand and no amount of advertising will revive it. And, alas, even a Mac can’t save a bad idea.
What’s there not to love about this? if it is true. Any more cross checking sources for this story would be nice? Sounds like Microsoft employees are coming out. What a great ad for Apple waiting to be hatched.
Picture the fish on Sponge Bob Square Pants saying, “Wa Wa Waaa.”
Think Debbie Downer.
Well, Apple produces iPods in Windows-based assembly lines (remember the case of the virus-loaded iPods?).
Who wins now?
and a computer on which an image was edited are two very different fish. The resulting iPods do not run Windows.
Well I sincerely hope M$ isn’t dying. They butter my toast and I’ve got car payments to make!
this reminds me of the intel thing
now that I think about it
ha ha
The pics were made by an outside firm.
BUT M$ has been caught in the past showing Macs on their website, some Photoshopped and some not.
as a professional in the video production industry, rest assured they were NOT created using Adobe software. They would have been edited on either a Final Cut platform, or an Avid, but not likley Adobe.
No doubt Adobe was used to create the web versions, but most likely NOT the original video edits….
Wow…processing Microcrap stuff. This underscores the resiliency of Macs to easily handle adversity. Do I sense another Mac commercial in the offing???
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Pwned.
Royally pwned.
The best quote from the article about when talking about the stereotypical PC character was talking,
“Where was Mac? Apparently, he was iding behind the scenes to produce everything.”
Yes, I know how to put together a sentence, That’s what happens when you try to type as kids are talking to you.
This was a rather meaningless article by RD as this “news” is nothing new. Been there, done that. Now… had MS made the ads themselves, that would be news and ironic… but as it stands it is neither.
However… one poster at RD did make the comment that these ads have killed Apple’s “I’m a Mac and I’m a PC” spots.
Ridiculous.
Apple could spoof the MS spots very easily, but why bother. The spots only point out how pathetic MS really is. The best thing Apple could do is just ignore them. The MS spots are designed to appeal to people who have been offended, or whose feelings have been slighted, by Apple’s “I’m a Mac and I’m a PC” ads.
There are words to describe humorless people like this… childish is the first to come to mind.
Anyone swayed by the MS spots is not the kind of a customer that any business, let alone Apple, would want.
And all those hand-held units that Apple employees use to ring up your purchase run on… Windows Mobile.
However, they are the one thing in the store that doesn’t work well.
Alternate title for illustration:
I am the Mighty Finder, I can find anything!
Also, a nice analysis of what MS’s blowing $300 million will really means, and what it could ever hope to accomplish:
http://sethgodin.typepad.com/seths_blog/2008/09/what-advertisin.html
Even if MSFT’s “I’m a PC” ads have killed the “I’m a Mac” ads (which has some credibility), I have to ask: how long have these been airing?
A quick check with wikipedia reveals that they’ve been with us since 2006 (May 2, 2006)!
What I believe is that the creators are probably most astonished of all about this – and already have a new “script” ready and available.
The ads have been getting more and more aggressive – they looked a bit like someone was thinking along the lines of “Hey, we have to kill this anyway soon, so let’s see how far we can go”.
As there’s never been a back-lash, they kept going.
Whatever APPL pays these people – they’re probably worth every cent.
“Hello Mac”.
“Hi PC”.
“Mac, have you seen those great new ads, showing all sorts of people using me to do stuff”.
“Yes, I have. As a matter of fact, I made them.”
“………………”
Mç should do them in-house. That’d be something to wait for.
“And all those hand-held units that Apple employees use to ring up your purchase run on… Windows Mobile.”
I gotta admit, that’s one thing I’m still surprised at. I really expected Apple to have custom-built point-of-sale software for the iPod touch by now…