Your iPhone apps say a lot about you

“Want to break the ice while demonstrating your coolness? Take it from the trendsetters of Silicon Valley: Show off the latest iPhone app, the stupider the better. There’s ‘iLightr,’ ‘Kazoo,’ ‘More Cowbell…,'” Paul Keegan reports for Fortune.

“‘The pecking order gets established before you even sit down,’ says Bruce Carlisle, CEO of Digital Axle, a marketing company. ‘Someone showed me ‘Crazy Disco’ the other day, and it blew me away. Never saw it before. I felt like I’d lost for the day,'” Keegan reports.

“‘Crazy Disco,’ for those using company-issue BlackBerrys and Treos, features a swirling disco ball and campy music. ‘iLightr’ is a flickering flame for waving at rock concerts. ‘More Cowbell’ has a clip of Christopher Walken from the famous ‘Saturday Night Live’ skit croaking, ‘I gotta have more cowbell!’ and a cowbell that clanks when you tap it,” Keegan reports. “‘If I have a three o’clock meeting,’ says Carlisle, ‘I want to check the apps store right before I get into my car.'”

Full article here.

[Thanks to MacDailyNews Reader “JES42” for the heads up.]


  1. There’s nothing wrong with acting silly and having fun, but to suggest that installing stupid pet tricks on your iPhone increases your “coolness” is really f*cked up. The iPhone is an amazing mobile platform for all kinds of cool things, but I totally don’t get the point of celebrating the most trivial examples imaginable of what can be done with this technology. Call me a spoil sport.

  2. VNC clients, Network Tests, ping tests, AIM, Loopt, iFlix, YouMail, CareerBuilder, More Google, digNation, Molecules, World of Warcraft Armory, WarcraftStat, Earth3D OmniFocus.

    God I’m boring.

  3. What’s interesting about this article is that just a couple years after the iPod was introduced, many of the msm articles about it weren’t about its tech specs or how much it added to Apple’s bottom line. They were about how the iPods were changing the culture: people were wrapped in a sonic cocoon thanks to their iPods; bars were holding “be the d.j.” nights where they programmed their own music; radio stations seemed to change formats overnight as people realized that shuffling through thousands of songs was a very different experience from listening to a disk of tunes by the same artist. iPod was written about as a cultural revolution.

    If the iPhone keeps garnering this kind of ink (digital or otherwise), expect big things. If it doesn’t…?

  4. I’d show off one of those 2 apps that can determine what song you are singing or humming or playing on a different device and holding it up to the iPhone. Talk about freakin’ amazing!

    (And, yeah, I’m too lazy to launch iTunes and look for them, so if you know the names offhand, send a post)

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