ChangeWave: Apple Mac planned purchases for next 90 days hit new all-time high

“PC buying among consumers remains weak, with just 8% of respondents planning to buy a laptop in the next 90 days and 5% a desktop – down 2-pts from a year ago (August 2007),” Paul Carton reports for ChangeWave via Seeking Alpha. “But which computer manufacturers do consumers plan to buy from over the next 90 days?”

Carton reports, “Apple planned purchases for the next 90 days have hit a new all-time high for both Laptops (34%; up 2-pts) and Desktops (30%; up 3-pts).”

Carton reports, “We also asked whether Apple’s recent release of its 3G iPhone has made respondents more or less likely to buy an Apple Mac computer in the future. A total of 17% say they’re now more likely to buy an Apple laptop or desktop in the future because of the 3G iPhone; only 1% said less likely. These highly positive findings point to the 3G iPhone having at least some ‘Halo’ effect on Mac sales going forward.”

“When it comes to Apple’s competition, Dell PCs appear little changed from our July survey results – with planned purchases of Laptops (28%) down 4-pts and Desktops (28%) up 3-pts. Moreover, Hewlett-Packard has also experienced a noticeable decline since July in planned Laptop purchases (20%; down 4-pts) and Desktop purchases (17%; down 3-pts),” Carton reports. “We note that almost 70% of HP’s sales come from outside the U.S. – whereas our ChangeWave surveys focus primarily on the U.S. market.”

Full article here.

[Thanks to MacDailyNews Reader “Chuckles the Microsoft CEO” for the heads up.]


  1. John Gee, you should plot out Apples market share.

    The “50% market share by 2015” may be the World Wide Market. But, in the USA, this may take less than 2 years.

    Even HP is trying to develop their own OS to get away from the Microsoft Windows dead end. This switch is more like a tsunami than a slow shifting tide.

  2. Long in the tooth:

    Mac Pro
    Last Release: January 08, 2008
    Days Since Update: 251 (Average = 217)

    Mac mini
    Last Release: August 07, 2007
    Days Since Update: 405 (Average = 188)

    Last Release: February 26, 2008
    Days Since Update: 202 (Average = 192)

    MacBook Pro
    Last Release: February 26, 2008
    Days Since Update: 202 (Average = 194)

    (Displays are another story.)

  3. OK, why do they call of “halo” in conjunction with Apple? People love HP printers, and they sell well enuf for a of, but they never call it a “halo” effect. Makes it sound like Macs couldn’t without that “halo” (barf!) effect.

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