Apple has debuted a new Web ad, “Stop Switching to Mac!” currently seen on Time.com and other major websites.
Apple Web Ad: Stop Switching to Mac!
Direct link to video here.
PC’s “Editorial” reads:
I think I speak for all PCs everywhere when I say, “What’s the deal, people?”
Have things really gotten so bad between us? You used to love my charming little flaws, right? What’s changed?
It’s Vista, isn’t it? You’ve gotten sick of all the problems and hassles of upgrading. You’re tired of the endless security prompts. You were hoping Vista’s bugs and glitches would be resolved by now. I understand. I’m a big computer, I’ll admit it– Vista hasn’t really lived up to expectations. But we’re only a few years into it. These things take lots of time and patience.
Or did you finally hear enough Mac superlatives? The simple and intuitive operating system, the hardware and software that’s designed to work together, the… you know what, I think we sad enough about Mac’s superlatives. Nobody cares.
Look, I believe that we can overcome these problems facing us. You need to get back to overlooking my shortcomings. After all, I’ve overlooked yours for years. I mean, do you really need to hit the space bar that hard? Yet I always keep my mouth shut. That’s what you do in relationships, you ignore all the bad stuff, and live with the pain.
So please, stop with the switching already. We’ll get through all these issues. Together.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Shogun” for the heads up.]
Lovers forever intertwined…. where would Mac and PC be without each other?
Expect some Microsoft Vista Web based adds…..
This new Microsoft Guru thing is going to make for a great Get a Mac ad…
But hang on, if Apple keeps on pretending to be PC in these brilliant ads, won’t some idiot like Zune Tang say that Apple is actually recommending Windows? Just thinking pessimistically, and they’re excellent compared to the Microsoft ads.
Wow, I’m going to be the first person under 50 to ever go and visit time.com…and just so I can watch this ad. Smart move, Time.
PS, my grandmother loves your dead tree weekly circular.
This is great! I love the split banner approach.
Don’t you think PC’s script writer here sounds a lot like Zune Tang?
Well-spent ad dollars, their agency knows what they’re doing, and yes, I can picture PC with a ‘Microsoft Guru’ who’s trying to sell a product protection plan throughout the whole commercial, OR one of the 7 or so versions of Windows Vista.
@Macintosher,
Zune Tang is actually pure satire, in case you didn’t catch on. Everything he lists as a Microsoft pro, is something Apple has done for years.
He uses the phrase MAC, instead of Mac which would tell me that he is actually TowerTone, or Cubert or J C Randolph. I haven’t quite figured out which regular he is, but he does a fantastic job of stirring up the Mac faithful around here.
As this great platform gets bigger so do the morons that still don’t realize Zune Tang is an Apple diehard. I still can’t believe people confuse his “Act” as being a Windows apologist, it’s really funny that people are that unsmart.
I’m still waiting for Apple’s counter to the Jerry Seinfeld ads – Bob Newhart’s Tea Time Talk.
@Growl,
Thanks for the notification.
@jarretdailynews:
Absolutely spot on. I’ve been laughing for a couple of years now at ZT’s humorous posts, but have been more amused by all the folks who actually don’t get it, and get their hackles up. Pretty funny stuff! How much more obvious can it be what ZT’s up to?
Microsoft counterad……Cake good.
I give it a 50/50 shot, that even if Zune Tang came out and told everyone what he was doing, half still wouldn’t get it.
“get their hackles up” funny stuff ripper.
All versions of Windoze have similar problems, but people are a lot better informed these days.
Remember the tens of thousands of lemmings lining up for Windoze ’95 and then all the problems they had trying to get it to work?
These folk just excepted this was the way computers and software related to each other. NOT ANY MORE! We knew better, and have known for decades. The rest are coming to join us slowly. They won’t all come over and that is a good thing, because some of them don’t deserve to.
I still think that C1 is ZT. You never see them in the same room together.
Jarrett, ripper, I’ve bitten a few times ever since Zune Tang started posting his ridiculous diatribe on our favourite Mac news site but he slips up occasionally and the things he says are almost an admittance that Micro$oft’s offerings are not a patch on Apple’s products. But on occasion I still get the annoying feeling that he really is a microsoft fanboy just trying to stir the shit, However one thing to note is that nobody really knows the truth about who he really is except ZT him/herself.
We can use supposition and gut feeling and little apparent hints to this joker being a regular MacHead on here but until someone can post a link to a posting where ZT actually slips up and admits he’s a Machead then we don’t really know do we dudes.
Food for thought.
Only thing I know is that if we ignore him he may give up. If we bite (like I did for a while) then he will carry on ribbing us. So the question is do we want to keep hearing and laughing at his ridiculous comments or not?
Personally I think it’s gone on enough and is getting a tad boring now ZT. So own up if you’re a Mac head will ya!
On the tpoic, check ou today’s Joy of Tech – it’s in the left column of this page.
@spark
I have never seen c1 in a room with anyone. I suspect that she is the only poster here…..
And some of us get what zune tang is doing and still do not think he is funny.
If you have to explain a joke-it’s not funny.
Too bad there’s no audio in that YouTube video. Oh well…
Microsoft should hire the Dell Dooood for their MS Guru ad campaign.
He’ll be sitting, staring at a patented Vista BSOD looking all upset and confused.
Then he takes a big hit from a Mega-Zune Spliff™.
Ahhhhhhhhhhhh… Look, all better!
Am I the first Mac supporter that believes that this line is getting old? I think that the people who have switched because of the cool mac guy have switched. The adds need to become more feature specific such as number of keystrokes to connect a printer, the usefulness of iPhoto…
A-Hem – MDN
If you had a real link at Time.com – we could actually watch the ad instead of only a portion of it, since audio was lost at the beginning of the YouTube “photo” copy…
Cheers…
If you have to have a joke explained to you, then yes, maybe it wasn’t funny. Although, with my twisted humor, you (or the person being told the joke) just didn’t /don’t have the mental capacity to grasp the levity?
I just had to share this story. A coworker that had transfered to a different dept (she was in techs support) had always claimed she hated macs and that mac users had a huge problem because they were “to into their computers”.
Today I had to visit her department and she said, hey I owe you a bit of an apology. I said for what? She said ummm I’ve been using a Mac for the past week and absolutely love it!
I didn’t even tell her “told you so”, just congratulations!
Of course we all have similar stories, it’s just she was so so against macs a few weeks earlier.