Apple slams Vista, Windows PCs in three new ‘Get a Mac’ ads (with video)

63 Comments

Apple has begun airing three new “Get a Mac” ads on U.S. network and cable television.

In “Pizza Box,” PC stoops to disguising himself as a pizza to get college students to even look his way.

Apple “Get a Mac” ad: Pizza Box

In “Throne,” PC sits atop his throne, but Mac puts a damper on his fun.

Apple “Get a Mac” ad: Throne

In “Calming Teas,” Windows PC offers user “calming teas” to deal with the mess that is Windows Vista.

Apple “Get a Mac” ad: Calming Teas

See the ads in various sizes and qualities via Apple.com here.

[Thanks to MacDailyNews Reader “GizmoDan” for the heads up.]

63 Comments

  7. How much did they cost to make?

    How effective are they?

    M$ get your copiers running, Oh! you don’t have copiers? Then get your Vista powered scanners running then!!! Ha! ha! haaa!!!!

    CRASH!!! Another chair bites the dust!

    Reply

  10. It just keeps on getting funnier and funnier. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Just a thought. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />
    en

    Reply

  14. Maybe it’s a european thing, but it seems a bit crappy, slagging off the opposition. Surely they have lots of good things to say about their own offerings? Why refer to windows at all? Pretty much any adverts will serve the purpose anyway, the products almost sell themselves. I suppose the luvvies in whatever agency it was that churned out these mindless sequences will be claiming responsibility for the success of the machines.

    MW hands, as in hands it on a plate to the ad agency. Who could fail?

    Reply

  15. I like how Apple takes breaks between ad runs in order to keep them fresh. Too much and we might get tired of them. Instead it feels like they’re rolling out a new set at the perfect time.

    Between the dancing silhouettes in the iPod commercials, the working hands in the iPhone commercials and the Get a Mac spots, it’s amazing how Apple has so much contemporarily iconic advertising under its belt.

    Reply

  16. The “I’m a Mac, I’m a PC” campaign seems to be by far the most effective one since the “Think Different” one (with Einstein, Ghandi, Amelia Erhardt, etc), possibly even more effective. My own anecdotal evidence tells me that, thanks to these ads, Windows people now KNOW that Macs are better, safer, faster, easier to use, better work with iPods and iPhones, etc.

    For the most part, all of these Windows people have pretty much made up their mind; they WILL eventually switch to a Mac. The only question is how soon. In most cases, it will happen at the next computer upgrade.

    Apple is making the ads even more agressive, if you haven’t noticed. When they started two years ago, they were soft-hitting (a pie-chart representing vacation, virus, touché, etc). They just didn’t want to immediately alienate people who knew nothing about Macs. Today, thanks to the two years (and over 40 different commercials), Windows people know exactly how much better Macs are, and Apple can continue to kick MS in the gut, with Windows users actually cheering.

    This was probably the most brilliant campaign even conceived and the timing of it is perfect. The tipping point is approaching.

    Reply

  19. It’s not ‘slagging off the competition’, it’s using humour to highlight what everyone knows about Windows.

    Read Shakespeare or any successful storyteller (and theses ads are little stories) to know that just being ‘nice’ is going to be downright uninteresting, even boring.

    Reply

  22. And to the European commenter (Zek), yes. It’s a European thing. I have been bothered by it when I first arrived in the US, but this is how advertising (and political campaigning) is done in the US. You don’t necessarilly need to exclusively point out your own virtues; if you want to be effective, you’re much more successful if you point out your main competitor’s shortcomings.

    Make no mistake, TBWA/Chiat/Day, the agency responsible for the campaign, is the reason for the campaign’s success, and one of the most significant reasons why Mac share is so rapidly climbing. Without such prominent and effective advertising, Macs would still command 3% share in the US, with all the failures of Vista.

    Reply

  24. Today I met with a high roller business type from the USA and he had a blackberry POS of some sorts and he saw my iPhone and said, “I’llswitch when you can run Word and PPT and Excel docs on one…

    I said he better get his ass the the AT&T;store when he gets back to the state because Enterprise is here and he can read all of the documents now… He got real quite and then asked how I liked using all of my Macs in my lab – Did I have any problems with not being able to run Windows programmes. To the which I replied, Oh I can run Windows programmes if I need to but I don’t need to.

    Double quite…

    I don’t think he is going to invest though… and I really don’t care.

    APPL rules!

    Reply

  25. “Maybe it’s a european thing, but it seems a bit crappy, slagging off the opposition. Surely they have lots of good things to say about their own offerings?”

    like say that they run office, or the features people like about their machines, or how easy they are to set up, or….

    oh wait. they *did* say all of that.

    what ads did you watch?

    “I’d love to make a 911 call on my iPhone, but first I have to do a 4 hour restore”

    ummm, what?

    first the “iphone 2 is a disaster they should lay low after” and then a 4 hour restore? what color is the sky in your world?

    i would lay low after a hugely successful launch that sold millions of high end phones that most market watchers are calling things like “game changer” and that people are already looking to as the phone they compare all new phones to. i would hide my head in the sand…..

    is that really the bet you pathetic astroturfers can come up with?

    Reply

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