UBS launches Apple at ‘Buy’; expects new ultra-portable Mac in ‘09; predicts Dell ‘smartphone’

“UBS analyst Maynard Um today launched coverage of the PC sector, setting a Buy rating on Apple (AAPL) and Neutral ratings on Dell (DELL) and Hewlett-Packard (HPQ),” Eric Savitz blogs for Barron’s.

“Um takes over coverage of the stocks from Ben Reitzes, who now covers the sector for Lehman,” Savitz reports.

Um has a ‘Buy’ rating on AAPL, Savitz reports, “with $195 price target. Um says he expects new Macs, new iPhone colors, and potentially new iPods early in the second half of the calendar year. He says a new ultra-portable Mac and a new iPhone are coming in the first half of ‘09. Um says that the beat and raise story is ‘still intact’ and that gross margin guidance for FY 2009 may prove conservative. He sees profits of $6.09 a share in the September 2009 fiscal year, and $7.25 in FY 2010.”

Full article, in which Um “contends Dell will enter the smartphone market within 6-12 months,” here.

If what Um contends is true and Dell’s planning to call whatever mess they cobble together a “smartphone,” then even the term “geniusphone” would be an outright insult to Apple’s iPhone.

Instead of contemplating dead-on-arrival “smartphones” and “iPod killers” – not to mention flooding Wal-Marts with low margin, OS-limited PCs – what Mikey Dell really ought to do is simple: Shut it down and give the money back to the shareholders.


  1. Sorry, all I hear is how Apple will have anti-gravity and transporters available by early next year so analyst can “PUMP and DUMP” more Apple stock.

    Hey, got to buy the kids Xmas gifts, right.???

    Just a thought.

  2. with a first name like maynard my feeling is he is descended from German or other northern european stock, and is likely a big fellow… don’t feel sorry for him – he makes lots of money now to pay for the therapists he needs.

  3. @HMCIV,

    “His last name is Um? Seriously?!?! There this guy must have be REALLY smart because there is almost no way he could have made it out of middle school alive.”

    Either that or he’s a really big dude.

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