Strategy Analytics: Apple iPhone worldwide market share 0.2% in Q2 08; forecast to hit 1.1% in Q3 08

According to the latest research from Strategy Analytics, global mobile handset shipments grew a healthy 15 percent year-over-year, to reach 297 million units in Q2 2008. Motorola surprised and held off LG to maintain the third spot in our global vendor rankings.

Bonny Joy, Analyst at Strategy Analytics said, “Global handset shipments rose 15 percent annually, to 297 million units during Q2 2008. Despite much economic gloom, handset sales remain robust in emerging markets and the worldwide growth rate is, in fact, higher than it was at any time during 2007.”

Findings from Strategy Analytics’ Q2 2008 Global Handset Market Share Update report include:

– Apple’s global handset shipments fell sharply, from 1.7 million units in Q1 2008 to 0.7 million in Q2 2008. Apple’s worldwide marketshare stood at a tiny 0.2% in Q2 2008. We forecast Apple to rebound to 1.1% share in Q3 2008 as shipments spike from the new, cheaper iPhone 2.0;

– Total annual growth for the worldwide mobile handset market reached 15% in the second quarter of 2008. Contrary to popular perception, and despite much economic gloom, the global handset market is growing faster than at any time during 2007.

Source: Strategy Analytics

[Thanks to MacDailyNews Reader “Sir Gill Bates” for the heads up.]

1% market share is 10 million phones… Exactly what we’re trying to do, 1% market share in 2008, 10 million units and we’ll go from there.” – Apple CEO Steve Jobs during Macworld Expo 2007 Keynote Address, January 9, 2007

36 Comments

  1. @ @The Other Steve

    Everyone knows that a Fisher Price toy may contain a computer or processor in it, but we would never refer to a toy as a computer. By proper definition there are plenty of devices that contain a computer, however, we (meaning the human race), do not refer to every single device that may contain a computer as a computer.

    The microwaves, toys and other cell phones you refer to, simply do not provide a computer experience. Now, they are an electronic device designed to accept data, perform prescribed mathematical and logical operations at high speed, and display the results of these operations, but they should not be considered computers.

    The iPhone has enabled users to have a “computer like experience” more than any device ever has. Blackberries and Window Mobile devices do not provide the same interface or web browser as an iPhone, plain and simple.

  2. “they should not be considered computers.”

    By your definition of a computer, whatever that is. Clearly you don’t understand the classical accepted definition of a computer, in your mind it seems to be synonymous with a PC.

    You had better tell all the software engineers who write programs for those computers that they’re not actually computers but something else. That’ll come as a surprise to them.

    Just what do you consider all those non computers to actually be? This should be good for a laugh.

    “Blackberries and Window Mobile devices do not provide the same interface or web browser as an iPhone, plain and simple.”

    But today they have a more useful feature set for a business user. As I said, that will likely change now the iPhone SDK is out and it’s limitations can be addressed by 3rd parties, but iPhone is not there yet.

  3. Selective Statistics,

    “If you further restrict it to phones with a picture of a fruit on them, you can probably get to nearly 100% market share.”

    Nearly 100%?

    Well, what if you restrict it to phones and UNDERWEAR with a picture of fruit on them? Then would Apple get the full 100%?

  4. 1% in 2008 will be 12 million phones (not 10 million as steve predicted) but i think apple will easily reach that goal. apple’s market share in Q3 2008 will be much higer then predicted by that study. i think they will sell as much as 6 million phones this quarter, which makes their market share stand at 2%. and in the category “smartphones” apple will hold a whooping 20% worldwide marketshare with 6 million units sold. it has just begun.

  5. 1.7m in Q1/2008 and a whole 0.7m in Q2/2008 and MDN has chanted about a bloodbath for almost a year now heh

    Please MDN show some mercy, I mean with thosekinda sales figures the blood is running all over the place lol…you fanbois are so out of touch with reality.

  6. “1% in 2008 will be 12 million phones (not 10 million as steve predicted) but i think apple will easily reach that goal. “

    They better get their running shoes on, because for the first four months of the year it’s looking like about 1.7 million sold.

  7. 1,7m in q1, 0,7m in q2, 6m in q3, 7m in q4 (i think these are conservative estimates for q3 and q4) = 15,4 milliion units in 2008 which equals about 1,3 % worldwide marketshare in 2008 and 13% in the category of smartphones. + china and russia at year’s end + the iphone nano probably arriving at macworld + 2 new models in june 2009 = apple will easily sell 40 million phones in 2009 = 3% marketshare (25% in smartphones). the future looks bright.

  8. “They better get their running shoes on, because for the first four months of the year it’s looking like about 1.7 million sold.”

    They do have their running shoes on. They were supplied by my shoe company. Don’t make me come down there and smite you, disbelieving little mortal.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.