Strategy Analytics: Apple iPhone worldwide market share 0.2% in Q2 08; forecast to hit 1.1% in Q3 08

According to the latest research from Strategy Analytics, global mobile handset shipments grew a healthy 15 percent year-over-year, to reach 297 million units in Q2 2008. Motorola surprised and held off LG to maintain the third spot in our global vendor rankings.

Bonny Joy, Analyst at Strategy Analytics said, “Global handset shipments rose 15 percent annually, to 297 million units during Q2 2008. Despite much economic gloom, handset sales remain robust in emerging markets and the worldwide growth rate is, in fact, higher than it was at any time during 2007.”

Findings from Strategy Analytics’ Q2 2008 Global Handset Market Share Update report include:

– Apple’s global handset shipments fell sharply, from 1.7 million units in Q1 2008 to 0.7 million in Q2 2008. Apple’s worldwide marketshare stood at a tiny 0.2% in Q2 2008. We forecast Apple to rebound to 1.1% share in Q3 2008 as shipments spike from the new, cheaper iPhone 2.0;

– Total annual growth for the worldwide mobile handset market reached 15% in the second quarter of 2008. Contrary to popular perception, and despite much economic gloom, the global handset market is growing faster than at any time during 2007.

Source: Strategy Analytics

[Thanks to MacDailyNews Reader “Sir Gill Bates” for the heads up.]

1% market share is 10 million phones… Exactly what we’re trying to do, 1% market share in 2008, 10 million units and we’ll go from there.” – Apple CEO Steve Jobs during Macworld Expo 2007 Keynote Address, January 9, 2007


  1. It’s always a little sad to see these lists and Apple’s name isn’t one of them. Being lumped in with “Others” is rather degrading. But one of these days, by golly! We’ll show ’em!

    That’s strange. I don’t see MicroSoft up there.
    After all, Steve Ballmer has said that they sell millions of smart phones, hasn’t he?

  2. I don’t find this degrading at all. It hasn’t even been 2 full years since iPhone came out. It’s also not a craptacular phone, it’s an investment. Give it some more time.

  3. “That’s strange. I don’t see MicroSoft up there. “

    Any yet they are: Samsung, LG, Sony Ericsson and Other all do Windows Mobile phones.

    “It’s a handheld mobile computer disguised as a smart phone, “

    Every cellphone is a handheld mobile computer. But if you mean the iPhone does things that desktop computers do? Like run general purpose desktop apps? Not yet, not even close.

  4. @Yawn

    True, it’s not a replacment for my laptop, but it does do a LOT of what people use desktops for (including writing this message) and I don’t have to wait till I’m back home in front of my computer to do it.

    I never wanted to go near a smart phone/PDA before (or even try anything like this on a regular cell phone) but this thing just makes sense.

    BTW – Every cell phone is not a handheld mobile computer, a calculator with a microphone maybe, but not a computer by today’s standards.

  5. Yawn,

    ” “That’s strange. I don’t see MicroSoft up there. “

    Any yet they are: Samsung, LG, Sony Ericsson and Other all do Windows Mobile phones.”

    It’s called sarcasm Yawn. We all know some smart phones run on Windows Mobile. I was alluding to the fact that Ballmer has literally made comments that make it sound like MicroSoft makes and sells smart phones themselves.

  6. “not a computer by today’s standards.”

    Then you misunderstand what a computer is. Let me assure you every cellphone contains one. Not a desktop computer to be sure. Not what a naive end user such as yourself would regard as a computer, but a computer nonetheless. A lot of microwaves and children’s toys also contain computers.

    “I never wanted to go near a smart phone/PDA before”

    Which is sad because Blackberry and Windows mobile have for years provided just the advantages you mention. Not full desktop computers, but enough to get a lot done on the road when it comes to email or viewing and minor editing of documents. Today they’re still better at that then the iPhone, mainly because they have the applications that let you view, manipulate and create common office document formats, online or offline. With the SDK for the iPhone now launched, I’m sure that capability is not too far away on the iPhone either.

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