“We haven’t spotted many ads so far in Apple’s two-week-old iPhone app platform. But that could change soon: Mobile ad network AdMob is opening its network up to iPhone app developers, and is giving away $1 million of free advertising to get developers to use it,” Dan Frommer reports for Silicon Alley Insider.
“The key difference between AdMob and other iPhone app-focused ad networks we’ve seen so far: It already has a host of big-name advertisers and publishers signed up,” Frommer reports.
More in the full article here.
Yeah, I actually saw an add for the “South Park: Imaginationland” app this morning on G4… Surely the first of many, and while not exclusive to the iPhone, I believe that it was the iPhone 2.0 software that made such an ad a feasible marketing decision.
But they’re talking about ads on the phone, which arguable a branded movie app could be, but aren’t they talking here about having to watch an ad before heading to a game or something like that?
They should bring on iWork and iWeb into MobileMe. This would add value to thi online service
Why would an owner of an iPhone or iPod touch want ads on their devices?
The owners wouldn’t want ads. But you can be sure the producers. want them.
Mike,
No sh**. Excellent question.
I think the cost of the phone, the service, the apps, is more than enough to suffice. We don’t need to deal with advertisements as well. I for one don’t want to see my device riddled with advertisements. It will taint the experience big time.
I hope they don’t but if ads to come to the iPhone it better not eat into my “data usage” or I’ll be pissed! FWIW: The banner ad at the bottom of the NYT App is awful! it would be better at the top of the screen.
I think they’re talking about ads embedded in apps, not commercials one has to watch before accessing the app. At least I hope so. The free version of Twitterific, the Twitter iPhone app, runs an ad at the top of the page on your screen. The paid version of that app does not. Sounds liek we’ll be seeing more of that kind of thing.
@ data usage
Vote with your fingers. If you don’t like the ads, then don’t use the app. Since the market is new, if enough people did that *now* the ads will never gain a foothold.
I opened the NYT app, saw the add, closed the app and pressed the little black x to delete it. You can do the same.
The more ads I see for a product the less likely I am to buy it. More money spent on advertising is less on the product. I’m about as skinny as Steve Jobs – no junk food!
MDN login not working correctly? It said I’m logged in but now says not.
I don’t have an iPhone yet but when I do get one I will not download, let alone pay for, any app with ads on it.
A boycott needs to be started.
Personally,
I like that some apps are available as lite apps for free maybe with limited functions and an ad or two. Then if i like it I can pay for it – ad free,
Ads can be a good thing providing basically free software for iPhone users, instead of having to pay for it.
Look at MDN, a cool site to see Mac news that is littered with ads. The alternative, each user pay to use the site.
@Mac+ “They should bring on iWork and iWeb into MobileMe…”
I couldn’t agree more – even if it was only limited edits (text only). I have a friend from Rolls Royce UK who has an HP smartphone under warranty that HP is refusing to fix or replace, so I told him to consider an iPhone. I know it views Word/Excel/PP/iWork, but he needs editing – the rest was fine.
Apple should require all ad based apps to declare that so you know what you are getting, I don’t mind a few ads to pay for free apps, but I’d like to know what I’m getting
Ads that come with free apps would be acceptable, it’s free after all.
If someone tries to put one in in an application that I paid for, I don’t care if it was only 99¢, I’d demand my money back. And then I’d give them zero stars in the app store feedback.
Pocket Express uses the ads well. At the top of the page, centered and small. We don’t want them, but if I was a developer I would be sticking them in, especially if I were making free apps.
No big deal, it’s the future of our mobile world.
OH TEH NOOOOOOOSSSSSSSSSS!!!!!!!!!!!!!!!!!
It would be nice if the App Store had time or usage limited demos for the iPhone apps that require payment. $9.99 for Tetris? I want to try it out first. Some of the reviews are coming from people haven’t even used the program (or people who are posting between juice and nap time).
I just read somewhere that a big chunk of that $300Mil that Microsoft is spending will be targeted ads to iPhone users delivered through AdMob.
Pop-ups, pop-unders, malware, adware, & spyware…on your iPhone. What a concept!
In a few months, I might be happy that AT&T;doesn’t do business in my state, depriving the population here of ad-infested “free” iPhone applications.
“AdMob” — now there is a name that speaks for itself…!
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(MDN word: “mean”)