Gartner: Apple now 3rd largest U.S. vendor; Mac grew 38.1% in Q208, 20 times that of PC market

Worldwide PC shipments reached 71.9 million units in the second quarter of 2008, a 16 percent increase from the second quarter of 2007, according to preliminary results by Gartner, Inc.

“Mobile PCs continued to lead unit growth across all regions as the average selling price (ASP) of mobile PCs declined sharply relative to desk-based PC ASPs,” said Mika Kitagawa, principal analyst for Gartner’s Client Computing Markets group, in the press release. “Economic uncertainties have hit PC revenues, resulting in steep ASP declines, especially in markets such as the United States and the Europe, Middle East, and Africa (EMEA) region. The industry could ultimately see a significant wave of consolidation if stronger vendors continue to press their pricing advantage.”

HP continued to maintain the No. 1 position with its worldwide PC shipment market share totaling 18.1 percent in the second quarter of 2008 (see Table 1). HP’s growth rate exceeded the industry average in the worldwide market, and its growth rate was little above the industry average in the U.S.

Dell had another strong quarter with worldwide PC shipments increasing 21.9 percent in the second quarter of 2008 and its market share reaching 15.6 percent. The company’s growth was fueled by its expansion into retail and other indirect channels. Preliminary results show Dell achieved over 40 percent year-over-year growth in mobile shipments for two consecutive quarters.

Table 1
Preliminary Worldwide PC Vendor Unit Shipment Estimates for Q208 (Thousands of Units)

Note: Data includes desk-based PCs, mobile PCs and X86 servers. Source: Gartner (July 2008)

PC shipments in the United States reached 16.5 million units in the second quarter of 2008, a 4.2 percent increase from the same period last year. U.S. PC shipments actually accelerated during the quarter, despite continuing U.S. economic woes. However, this acceleration appears to have been achieved at the expense of revenues as vendors appear to have cut prices in response to those woes.

“Home mobile PCs continue to have momentum in the U.S. market. However, ASP declines were greater here than in other segments. The retail space was a harsh pricing environment during the quarter,” Ms. Kitagawa said in the press release. “U.S. professional units look to have been affected by tightening IT budgets as U.S. business responded to growing economic uncertainty. Desk-based PCs gained traction among some professional users. Because desk-based PC deployment costs are still lower than that of mobile PCs, desk-based PCs provide a less expensive option for these buyers with tighter budgets.”

Several mini-notebook PCs were introduced in the U.S. market during the second quarter. However, this platform is still emerging and did not significantly contribute to overall shipment growth. Preliminary data shows the mini-notebook segment accounted for less than 3 percent of U.S. mobile PC shipments.

In the U.S. PC market, Dell continued to be the market leader with PC shipments accounting for 31.9 percent of the U.S. market in the second quarter of 2008 (see Table 2). HP’s growth rate was slightly ahead of the U.S. average, and it appears HP’s issues around inventory were resolved in the quarter. Apple’s PC shipments grew 38.1 percent in the quarter. The home PC segment continued to be the strongest driver for Apple, as well as sales into the education segment.

Table 2
Preliminary U.S. PC Vendor Unit Shipment Estimates for Q208 (Thousands of Units)

Note: Data includes desk-based PCs, mobile PCs and X86 servers. Acer data includes Gateway’s consumer shipments and Packard Bell shipments. Source: Gartner (July 2008)

PC shipments in EMEA reached 23.1 million units in the second quarter of 2008, a 23.5 percent increase from the same period last year. The strong shipment growth was linked to the decline in ASPs, especially in consumer mobile PCs. Some of the ASP declines are also an attempt by vendors to shift increasing inventory levels in retail channels. Shipment growth was strong across all countries, with the emerging markets of Eastern Europe and the Middle East and Africa still exhibiting the strongest increases. The strength of the mobile market continued; demand for notebooks remained very strong with growth over 40 percent.

In Asia/Pacific, PC shipments totaled 20.1 million units, up 18.1 percent from the second quarter of last year. In the professional market, there was not a significant slowdown in PC purchases as replacements and capital investments continued, benefiting multinational vendors such as HP, Dell and Lenovo. Mobile PC shipments grew 45.6 percent in the quarter.

PC shipments in Latin America grew 23.2 percent in the second quarter of 2008, as shipments in the region reached 7 million units. White boxes are gaining new momentum with support by AMD, Intel and Microsoft. Notebook PCs posted 55 percent growth in the quarter, while desk-based systems grew at an estimated 10 percent.

In Japan, PC shipments reached 3.6 million units, an 8.2 percent increase from the same period last year. Mobile PCs grew at a high single-digit to a low teen-digit rate, while desk-based PCs showed low single-digit growth. Replacement demand for commercial mobile PCs in large enterprises and sales of $500 mini-notebooks were two of the growth accelerators for the second quarter of 2008.

These results are preliminary. Final statistics will be available soon to clients of Gartner’s PC Quarterly Statistics Worldwide by Region program. This program offers a comprehensive and timely picture of the worldwide PC market, allowing product planning, distribution, marketing and sales organizations to keep abreast of key issues and their future implications around the globe. Additional research can be found on Gartner’s Computing Hardware section on Gartner’s Web site at

Source: Gartner, Inc.

[Thanks to MacDailyNews Readers “samir,” “Spark,” and “Brawndo Drinker” for the heads up.]

The U.S. market as a whole (without Mac) in Q208 grew from 14,810 to 15,094 or approximately, or 1.9176%. Mac grew from 1,011 to 1,397 or 38.1800%.

In other words: in Q208, Mac growth in the U.S. was more than twenty times (20x) as great as the rest of the U.S. PC market.

Soon, enough Mac users will be out there, armed with a decent amount of Apple Retail Stores close at hand, that they’ll be able to influence their tech-challenged family, friends, and neighbors enough to dissuade them from blindly running on over to Wal-Mart to inflict yet another dreadful Windows PC mess upon their ignorant selves. And then the Mac tsunami really hits.

[Thanks to MacDailyNews Reader “MobileMe” for the heads up on the math.]


  1. With nothing new or compelling on the Windows side for at least several years (if ever!), the coast is clear for a continued steady climb well beyond 10% in the next few years. Frankly I’m not sure I want Apple to experience anything like a “tsunami” of growth beyond the 30-40% annual growth they’ve shown in recent quarters. I’d rather they maintain a steady and predictable rate of growth that would help them maintain quality control, yet still attract the growing list of developers joining (or re-joining) the Mac scene. If they can be the first OS to effectively optimize for multiple cores, they could really be in great shape for quite some time.

  2. Sweet

    I wish I could just be at my old job for one day. Just to laugh at all the PC Windows, Novel, OS2, Banyan engineers. Never realized how bad it was with PCs until a Novel engineer was with me when I popped in an ethernet card in a Mac IIcx, booted, installed the driver and had it on the network.
    He asked, “Don’t you have to adjust the IRQ line, I/O address, or DMA channel?” I just looked at him and said what the hell are you talking about. It’s a Mac.

  3. f**king pathetic. Get rid of the Apple tax already! Bring the price down for f**k sake! You have a great OS and hardware. There is no good f**king reason for Apple to keeps prices where they’re at right now. If one of you mindless morons says R&D;I’ll kill you.

    I’m sick of this small market-share bullshit! Steve, you mediocre, spineless pus*y! You’ll be a nich player all your life.


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