Fortune: Apple cleared at least an estimated $330 million in three days

“That first weekend of iPhone 3G sales was a very profitable one for Apple, based on some quick back-of-the envelope analysis,” Philip Elmer-DeWitt blogs for Fortune.

Elmer-DeWitt’s bottom line:
• 333,333 8GB iPhones @ $274.67 profit each = $91,556,000
• 666,666 16GB iPhones @ $358.67 each = $239,113,000
• Total profit to Apple: $330,669,000.

How he arrived at those numbers here.

[Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]


  1. They could add another $600 to that total if my wife and I could find an 8G and 16G anywhere within 60 miles of our home. No such luck thus far. We’re giving up on the search until August 1. Looking for joy THEN.

  2. Friday – Saturday – Sunday = 72 hrs

    $330,669,000 / 72 = $4,592,625 / hr
    $4,592,625 / 60 = $76,543.75 / min
    $76,543.75 / 60 = $1,275.73 / sec

    $1,275.73 per second!

    …and, except for NY, stores aren’t even open 24 hours a day, so the real per second value is even higher than this!

  3. Fortune = writers that usually hate Apple and will write most anything that falls out of lower garbage chute. And while they write a reasonable article, mostly its just BS.

    For me, I ignore anything that they say. I thinks its just good sense. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    Just a thought.

  4. A. You didn’t get a paycheck for $8,000.
    B. If you got a paycheck for $8,000 and were talking about it then you really are an idiot.
    C. Even if you didn’t get a paycheck for $8,000 but are saying you did, you are still an idiot.

  5. @Cubert

    What exit polls are you reading?

    I stood in line for the iPhone 3G and I can tell you there is no way that the 8 GB even got close to selling as many as the 16 GB. At the Apple store I was out the ratio was more like 10:1 in favor of the 16 GB. It wasn’t until they sold out of the 16 GB black that most people even considered buying the 8 GB.

    Here is some additional proof:

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