Apple’s MobileMe Team apologizes to customers, gives users free 30-day extension

Apple has sent out the following email to MobileMe customers:

MobileMe services are now available

We have recently completed the transition from .Mac to MobileMe. Unfortunately, it was a lot rockier than we had hoped.

Although core services such as Mail, iDisk, Sync, Back to My Mac, and Gallery went relatively smoothly, the new MobileMe web applications had lots of problems initially. Fortunately we have worked through those problems and the web apps are now up and running.

Another snag we have run into is our use of the word “push” in describing everything under the MobileMe umbrella. While all email, contact or calendar changes on the iPhone and the web apps are immediately synced to and from the MobileMe “cloud,” changes made on a PC or Mac take up to 15 minutes to sync with the cloud and your other devices. So even though things are indeed instantly pushed to and from your iPhone and the web apps today, we are going to stop using the word “push” until it is near-instant on PCs and Macs, too.

We want to apologize to our loyal customers and express our appreciation for their patience by giving all current subscribers an automatic 30-day extension to their MobileMe subscription free of charge. Your extension will be reflected in your account settings within the next few weeks.

We hope you enjoy your new suite of web applications at, in addition to keeping your iPhone and iPod touch wirelessly in sync with these new web applications and your Mac or PC.

Thank you,
The MobileMe Team

Apple’s MobileMe: 30-day Extension Eligibility and Details are here.

“At the very least, Apple should add a week to every .Mac subscriber’s term of service. An apology would be nice, too.” – MacDailyNews Take, Monday, July 14, 2008

Good job, Apple. An extra month is above and beyond the call of duty, but we’ll take it!

MacDailyNews Note: By editing the AutoSyncInterval in your home directory’s .plist file you can increase the frequency of Mac to MobileMe sync to as low as one minute. More info via Mac OS X Hints here.


  1. Pound for pound ( kilo for kilo ” width=”19″ height=”19″ alt=”wink” style=”border:0;” />, Apple is one of the world’s best companies when it comes to customer service, and that includes admitting mistakes and making it up to us. Perfect they are not, but by comparison, I can’t think of another company that consistently comes close to Apple.

    Bravo Zulu !!

  2. Apple continually gets away with false advertising.

    “Push” is another prime example. Even Phil Schiller, Apple’s senior vice president of Worldwide Product Marketing is guilty.

    Overall, I’m annoyed.

  3. “So, why not ‘push’ bookmarks too?”

    Don’t know if it’s that important to sync porn sites and what not immediately that can really wait till we dock at the computer later on. Sync of bookmarks occurs from macs and PCs anyway, just not as push to mobile devices yet.

    I’m quite pleased with Apples response to the outage issue. Wasn’t expecting a 30 day extension. The .Mac service was kinda pricey for what it was, but since the MobileMe conversion I find I’m using the push features and service several times a day now.

  4. @ annoyed

    “The best stomach is not that which rejects all food.” — Voltaire

    In my company you’re what we call a “poisoned customer.” Once offended, there is absolutely no curing you. You wear your feelings and sensibilities on your sleeve, and ANY offense, no matter how slight or unintentional, sets you off. FOREVER!

    My recommendation to you: Avoid all things Apple. Stay with Windoze and its minions. Adopt RIM. Adore DELL. But, whatever you decide, don’t let the door hit you in the ass. The mark will be there forever, and it may give you cancer.

  5. Some folk were asking for an extra several days, others for an extra week, I worked it out to two weeks (injury plus treble damages) … Apple went with a month! Nice of them.
    Uh … guys? I just forwarded an e-mail to my wife and wondered why the address didn’t auto-complete for me. Checked the on-line Address Book – not functioning from within the on-line Mail function. Checked it as its own function – it works! Need I mention that This Is Still BROKEN? Maybe a month will not be quite enough to get it all together?

  6. What happened to the groups feature???? I used that all of the time and it seems to not be working. It’s hard to find out what exactly has changed and wasn’t changed from Apple’s web site.

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